Rémy Martin has joined forces with agency FRED & FARID New York to promote their popular cocktail “the Rémy Sidecar” in a new brand campaign focused on the golden light of the golden hour.
The ad centers around the moment of day in which the sun meets the horizon, creating a golden sheen reminiscent of the infamous Rémy Sidecar cocktail.
A cognac based signature, the cocktail is a mix of Rémy Martin 1738, Cointreau and lemon, making it a refreshing drink ideal for Summer consumption.
Since the drink has never had an ideal time to be consumed, this campaign aims to create an association between the golden twinkle of magic hour (another name for golden hour) and the orange-tinted cocktail.
Have a look at the campaign and see if it makes you thirsty.