The new iPhone is all about one thing: speed.
Using the power of 5G for the first time, the iPhone 12 promises to be the fastest Apple product ever.
To celebrate the high-speed phone, Apple and US telco Verizon teamed up with comedian Chris Rock to take a look back at life with slow internet in ‘5G Just Got Real’, created by TBWA/Media Arts Lab.
“Remember when you tried to watch Bigger & Blacker, and by the time it downloaded, I was older and thinner?” Rock says at one point.
Rock also asks: “remember when you could only watch the NFL on TV?” and “remember when the only way multi-player gaming worked was with Wi-Fi?”
For Apple and Verizon, the ad serves as a way to demonstrate just how much 5G will be able to transform the mobile experience.
Verizon is working with the NFL, New York Times and Riot Games to improve existing services with its powerful 5G Ultra Wideband network.
Australia’s should be able to expect some similar innovations in the coming months.
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