There are some pretty remarkable people in our industry, each offering their own unique perspective to adland.
While we spend so much time learning about our peers’ career highlights, B&T, in partnership with Carat Australia thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock.
So, for the next little while, we will be publishing a series of personal profiles.
Get ready to laugh, cry and be taken on an emotional rollercoaster as we hear more about the industry’s most remarkable marketers.
Foxtel’s director of sports marketing, Adam Ballesty: The eco- lovin’ surfer
I’m a Nike-wearing, Patagonia-adoring, anti-plastic eco warrior who spends his time chasing his three kids and wife around. You could say I’m a surfer/runner with a running shoe/surf board addiction.
If I wasn’t a marketer, I’d probably be a comms strategist or sociologist, but the dream answer would be owning an eco running apparel empire. I really admire brands like Patagonia or Nike – they always put their money where their mouth is. I recently went surfing in western Sumatra with my best mate of 35 years. There were days and days that were the best days of my life out there.
What motivates me? My wife helped me crystalise this one a few years ago. I get out of bed to achieve and create. It really resonates with me because it sums up how I achieve things in my life. I like to think of new ways to solve a puzzle and I also love to be on the stop clock doing it. Marketers that can’t see the commercial reason or outcome are just creatives, while marketers that never take a leap of faith when they don’t have all the facts are just accountants. So, I want to be the balance of both as a marketer and as a father and husband.
What always works is backing smart people – giving them the lead and letting them do it how they see it can be done. So long as you both agree upfront what the clear picture of success looks like – then it has never failed me, them or the business. What doesn’t work is being a controlling stress head that dictates everything.
My best piece of advice came from my dad. He always used to say, “Be your own man and never follow the pack.” I can look at my life and when I follow my heart and my head, I have always moved forward. But those times when I have tried to be popular or fit in with a crowd, I’ve come unstuck. Every. Single. Time. I can’t tell you how much I repeat that to my kids.
The most regrettable thing I’ve ever eaten was an oyster. I don’t eat seafood, but I gave one a turn early on in the relationship with my wife. See what happens when you’re not being your own man! My favourite ad of all-time was for a Spanish horse theme park in Sydney from the 1970s called El Cabello Blanco. It ran for years and years, and I am 46 and can still sing the song, but haven’t seen the ad in three decades. The power in that is remarkable.
oOh!media has appointed former ASX Group head of human resources, Lisa Green (lead image), as chief people and culture officer. Experienced in leading business transformation initiatives at times of significant growth, Green will head the delivery of oOh!’s strategy across its 900-strong team, including key responsibility for oOh!’s values and DEI objectives. With over 25 […]
Anathea Ruys is not only one of the most important people in agency land, but also one of the nicest. Ruys has been the CEO of UM Australia for almost three years, following stints at agencies across Asia and the US. She also recently featured on, talking about her prior life as a journalist. With […]
With the countdown to the summer holidays on, PR and creative agency Keep Left has launched an integrated brand campaign for PassportCard, its first work for the new travel insurance disruptor. The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that […]
Christina Aguilera’s arrival in Australia for the first time in 15 years gave Menulog and Thinkerbell a unique opportunity to launch the new global TVC and brand campaign in a locally relevant way for Australians. Utilising Menulog’s distinctive delivery bag, Thinkerbell recruited Australian Indie designer By Weave Collection, to re-imagine it and create a star-studded […]
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced a new Board of Directors and a changing of the guard as the industry body enters its fourth year. Lead Image: 2023 Leadership Team The IMAA was founded in 2020 by five independent media agency directors […]
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
We’re living in challenging economic times and, sadly, marketing departments often have their budgets cut first. At the same, companies are asking those same departments to produce more whilst cutting costs. That can seem like an un-squareable circle and, frankly, can be quite demoralising for teams. Marketing teams can save money, however. Over the past […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]