Releaf Group Appoints Involved Media & Department Of The Future

Releaf Group Appoints Involved Media & Department Of The Future
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Two leading marketing services companies, independent media agency Involved Media and content agency Department Of The Future (DOTF), have joined forces to work with Releaf Group.

A joint pitch by Involved Media and DOTF has seen the companies appointed to handle creative strategy and campaigns and media strategy, planning and buying for the fast-growing medical group.

Releaf Group is Australia’s first dedicated clinic and dispensary franchise group formed to simplify the consultation process and access to medicine for patients in need.

Its clinics offer a range of services including orthodox medical services, medicinal cannabis prescribing, allied health services, pharmacy, and a retail dispensary carrying supplements and health foods.

Established in 1999 as Paykel Media, Involved Media is one of Australia’s leading independent media agencies with offices in both Sydney and Melbourne. It provides expert media strategy, planning and buying services, delivering exceptional results for its growing roster of clients.

DOTF is a premium content agency specialising in strategy, creative, and video production. It has over 10 years’ experience with audiences across industries including education, entertainment and music.

Releaf Group, marketing director, Luke McKenzie, said: “Working in conjunction with Involved Media and DOTF has enabled us at Releaf Group to increase our brand awareness rapidly.

“We’ve seen significant uptake in patient enquiries and franchise interest nationally in the wake of their campaign.”

Involved Media Group, managing director, Sarah Keith (main photo), said: “We are excited to welcome Releaf Group to our business and delighted to be working with DOTF.

“Releaf and DOTF are successful, growing businesses that understand the power of marketing and the power of working with partners that are agile and future-focused, particularly given the times we are living in.

“Involved Media know that the best client results come with synergy across media and creative for any brief. We are incredibly excited about the work we are doing with Releaf and about taking Releaf and our partnership with DOTF to the next level.”

DOTF, managing director, Ivan Gomez, said: “Working with Involved Media as one team had massive benefits as we adapted our creative and campaign assets across the different touchpoints, from OOH and print to radio and digital.

“There was nothing better than getting a call from the client after the first week saying the campaign had paid for itself.”

Please login with linkedin to comment

Department of the Future Involved Media Ivan Gomez Luke McKenzie Sarah Keith

Latest News

M&C Saatchi Still Tops For New Business Wins, But Newcomer It’s Friday Off To A Flyer
  • Advertising

M&C Saatchi Still Tops For New Business Wins, But Newcomer It’s Friday Off To A Flyer

It might be a little more than six months old but indie creative agency It’s Friday, headed by former Leos and Saatchi boss Pete Bosilkovski, is off to an impressive start judging by R3’s monthly review of new business wins. It’s Friday posted an impressive third spot on June’s new business wins after the agency […]

by B&T Magazine

B&T Magazine
Ryvalmedia Retains Top Spot For New Media Wins For June
  • Media

Ryvalmedia Retains Top Spot For New Media Wins For June

Indie agency Ryvalmedia continues its impressive run, topping R3’s June list for new business wins for the third consecutive month. It’s been an impressive 2022 for the (lead image) Simon Ryan-steered agency after it announced the opening of its Sydney office in mid-July.  Ryvalmedia was again R3’s pick of the media agencies with wins that […]

by B&T Magazine

B&T Magazine
CRA Chief Ford Ennals Announces Refresher For Radio Company
  • Media

CRA Chief Ford Ennals Announces Refresher For Radio Company

CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]