https://www.youtube.com/watch?v=K-PSNspNQms
The spot is part of a fully-integrated global campaign including social, retail, activation and online content.
Reebok has tapped global music sensation Cardi B for a weird yet surprisingly good ad that centres on the tagline “sport the unexpected”. And where the 60-second spot goes truly is unexpected.
The spot was created by San Francisco advertising agency Venables Bell & Partners and takes place at a nail salon.
Sporting a Reebok shirt and glittery acrylics, Cardi B engages in regular nail salon chit-chat – that is – complaining to her friend about a boy.
She then notices her Reebok Classic Club C Vintage sneakers are untied and … you can watch what unfolds for yourself below.
https://www.youtube.com/watch?v=K-PSNspNQms
The spot is part of a fully-integrated global campaign including social, retail, activation and online content.
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