Publishing giant News Corp Australia has confirmed it has made several roles redundant across its state marketing teams.
B&T understands the job cuts were made across News Corp’s NSW and South Australian marketing teams, but the actual number of roles made redundant is unclear.
A News Corp spokesperson told B&T a number of changes to its state marketing teams were announced internally this week and follows the restructure of the publisher’s group marketing function a month ago.
“The changes at a state level are designed to align roles and responsibilities to those at a group level,” the spokesperson said.
“Unfortunately, this has resulted in a small number of roles being made redundant. The roles made redundant are not senior positions.”
The restructure of the News Corp’s group marketing function included trade marketing being moved under the umbrella of national sales managing director Lou Barrett, and former NewsMediaWorks marketing director Charlie Murdoch being appointed to lead the division.
Last month, it was reported that News Corp was looking to reduce costs with a round of redundancies across its Aussie mastheads, including The Australian, the Herald Sun and The Daily Telegraph.
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
The ABC said it did not use private investigators as part of its ‘Inside the Canberra Bubble’ Four Corners, which exposed alleged affairs and inappropriate behaviour by two current ministers. The allegation, which first appeared as an ‘exclusive’ from investigations editor Sharri Markson in News Corp’s The Australian, was rejected in a statement from the […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]