Reddit has made changes to its Ad Manager to campaign setup and management easier for advertisers.
The first of the new changes is Simple Create. This lets advertisers create a Reddit campaign in three easy steps – create an ad, set up targeting and budgets, and select payment.
Automated ad creation will Reddit advertisers can now build and test multiple ad variations to see what messaging works best. To the chagrin of banks and payment providers, Reddit has also introduced support for more currencies, including the Australian Dollar, Canadian Dollar, Euro, British Pound, and New Zealand Dollar.
Improved Community Search will let advertisers better target communities by topic relevance to maximise campaign reach. Advertisers will be able to track campaign performance over the last 12 months and bulk editing is available to make changes to bids, budgets, and 3rd party reporting trackers for ads across multiple campaigns and ad groups easier.
“Like Reddit’s 100,000+ communities, our client base is diverse and seeking different things from their Reddit Ads experience. These latest updates to our Ads Manager reflect our broad advertiser make-up and are designed to empower all clients to get the most from their campaigns on Reddit, regardless of their goals,” said Reddit’s EVP of ads monetization, Shariq Rizvi.
“As we continue to scale our business and welcome advertisers from all corners of the world, we want their experience to be easy, intuitive and dynamic – these updates are a direct result of us listening to and improving based upon the needs of new and longtime advertisers on the platform.”
