As Melbourne shakes off being the most locked-down city in the world, the latest national research by Bastion shows a story of a city full of optimism, fear and anxiety, as it ends what it hopes will be its last lockdown. Victorian’s life satisfaction and optimism both increased significantly over the last month. At the same time, Victorian’s have a severe […]

Hollywood A-listers Jessica Alba and Zac Efron return for the fifth instalment of the Dubai Presents series of trailers by Dubai Tourism, again directed by award-winning Aussie filmmaker Craig Gillespie. The latest spot to drop over the weekend is called “A Riveting Mystery” and again plays on the whole cinema genre that runs through the […]

Posted 20 minutes Ago

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Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

TBWA\Sydney has announced the promotion of Katrina Alvarez-Jarratt to the role of executive creative director. Alvarez-Jarratt has been with the agency since 2016, working across accounts including Tourism New Zealand, Pepsi, Woolmark and Optus. Her work has been recognised at major award shows with her most recent achievement being PLAY NZ receiving metal at D&AD, […]

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

Quest Apartment Hotels’ local business owners will take centre stage as the global serviced apartment operator unveils its new brand platform being brought to market with a multi-million-dollar omni-channel campaign. Named “As Local As You Like It” and responding to consumer appetite for authentic local experiences, Quest will invite guests to check in and check […]

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

My Muscle Chef (MYMC) has announced the appointment of Liam Loan-Lack (main photo) to  head of marketing based in Sydney. The company has further appointed two additional senior marketing leaders as part of its growth strategy. Loan-Lack  has spent the last decade working in agencies in both Australia and the UK partnering with some of […]

Leading strategic insights consultancy Nature today announced the recruitment of Arletta Turnbull as director in Melbourne, plus a series of new hires in its Melbourne office. Turnbull joins after five years at The Evolved Group, where she was head of insights and consulting, leading a team to deliver strategic research through technology programs. At Nature, […]

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]

As Cricket fans everywhere will tell you, we’re only weeks away from the start of the 2021/22 Men’s and Women’s Ashes series. To mark the occasion and promote the sport’s greatest rivalry, Cricket Australia has launched their largest fully integrated campaign of the season, via creative and media agency Apparent. The work, under the campaign line […]

The benefits and transformative powers of feeling have long been the subject of research reports and medical studies. The experience of travel is not only beneficial to our wellbeing, but even the act of travel planning makes us happier. These truths are at the heart of the new tourism campaign launched today by the NSW […]

Posted 2 hours Ago

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Branding design agency Principals has appointed Rachel Terkelsen to head up creative for its Melbourne office. Terkelsen joins Principals after spending nine years at PUSH Collective. She has been with PUSH since its inception following lengthy stints at both FutureBrand and Interbrand as well as five years running her own practice, Terkelsen Design. An award-winning […]

Queensland-based non-profit Spinal Life has released its first brand campaign in partnership with Melbourne creative agency 10 Feet Tall.

Independent Creative Agency, Emotive, today announces the appointment of Edward Macaulay as Senior Art Director, further strengthening its Creative Collective.

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

In this guest post, Dalal Nasser, graduate at ANZ, explains the challenges of starting a career in marketing in the COVID environm

Posted 2 days Ago

Opinion

by Michael Banks

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Donald Trump announces plans for his own social media platform. Melina to offer tips on how to look perennially sour.

If you ranked tech billionaires on hair, it'd go Musk, Zuckerberg, Gates, Bezos. Honourable mention Cannon-Brookes.

Posted 2 days Ago

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These radio numbers certainly prove a renaissance in 'old media'. Then you only need look at the recent Hey Hey reunion.

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Gogglebox is always wholesome Thursday night fun. And certainly more wholesome than the pub's 'porn & prawn' night.

The Wiggles set to program iconic music show rage & enabling fans to re-visit their 25-year hatred of The Cockroaches.

Posted 2 days Ago

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Here's one of those fun Friday stories B&T likes to run. Not like on our maudlin Mondays or our tumultuous Tuesdays.

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Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Thanks to the overuse of pixillation, this article seamlessly moves from extreme NSFW to mere gentle reprimand from HR.

Posted 3 days Ago

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