Santa chooses wheels over reigns, in a creative clip heralding both Christmas and the Clipsal500 V8 Supercar race. Santa Unleashed has been created by the talented team at Adelaide-based video content agency RedBikini.
The video is set on a sunny Christmas Eve and Santa is preparing to deliver presents to the citizens of South Australia. Instead of choosing his usual classic ride of reindeer and sleigh, he exchanges his red hat for helmet and chooses a wheel over reins.
RedBikini director Justin O’Brien said, “This content has been created purely with the viewer in mind, generating awareness for the Clipsal500 brand by giving the viewer something they want – entertainment!
“We were delighted to work with Nova presenters Shane Lowe and Dylan Lewis and incorporate a surprise aquatic appearance by Network Ten’s Rebecca Morse.
“Santa Unleashed also features iconic South Australian spots Sellicks Beach, Highbury Quarry and Mount Osmond.
“Clipsal 500 tickets are a great Christmas present and in this video, Santa clearly demonstrates how the race can get the adrenalin pumping and put a smile on anyone’s face.”
RedBikini has had a busy year working on a large defence project for Broadspectrum, producing ‘same-day’ content for the Nuclear Fuel Cycle Royal Commission in SA and corporate videos for Inghams.