Continuing to focus on the power of creative content, Red Engine SCC has announced a significant bolstering of the creative team with the arrival of creative director Mitch Alison (pictured right) and senior content creative Ben Harrison (left).
Mitch Alison is a creative director with global experience, having worked in the US, Europe, Asia and New Zealand, on brands like Coca Cola, VW, BMW, Samsung and Pepsi. His work has been awarded at every major show, including Cannes, D&AD and One Show.
Commenting on his new appointment, Alison said, “Red Engine is one of the few creative agencies that not only specialises in social and content, but has strategy, creative and production under the one roof.
“You need high end production skills to bridge the gap between traditional ad campaigns and social content,” he says. “Having a hybrid creative department and full production capabilities at our disposal allows us to do exactly that.”
Also looking forward to working closely with the Red Engine SCC senior creative team is Harrison, who comes to the agency after having worked as a content creative for millennial minded brands such as Pepsi, McDonald’s and Wrigley. He is passionate about social media and believes a great idea needs the right channel.
As social content manager at DDB, Harrison worked on award winning campaigns such as ‘Drop into Maccas’ and ‘Mac It Better’ for McDonald’s. As social media and content manager for Microsoft in Australia, he worked on the successful Tech.Ed conferences.
Red Engine SCC founder and CEO, Julian Townley, said, “Our latest creative appointments come at a pivotal time as our agency continues to invest in senior talent who can help further steer our clients to best navigate the ever evolving digital content space, helping them to marry great creative with effective strategy solutions.”
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]