Red Agency Australia has rebranded to Red Havas as part its agenda to put data and creative content at its heart and demonstrate its innovative capabilities to clients.
Red Agency Australia will be exported globally, powered by Havas Group and its parent company Vivendi’s world-class entertainment capabilities, including Universal Music Group, Gameloft and Studio Canal.
The rebranding coincides with Havas Group investments in data, content and bespoke insight tools, which will include listening and predictive analytics platforms that will continue to redefine the future of the fast-growing PR category.
Effective immediately, Red Agency Australia’s Sydney, Melbourne and Brisbane offices will carry the new brand, along with Havas PR North America, Singapore and the Philippines.
In addition, Red Havas has opened a new office in London and rebranded its Havas PR office in Manchester, with plans to expand to Japan and South America within the next two years.
Red Havas Australia CEO Sarah Trombetta (feature image) said: “Brands need to work harder than ever before to live up to expectations throughout the customer experience and be indispensable in people’s lives.
“The Red Havas rebrand reflects our ambition to keep innovating ahead of the market through our growing content and data-led offerings, with the aim of creating meaningful connections between people and brands”.
Havas Group ANZ chairman Anthony Freedman said: “The roll out of Red Agency Australia’s blue print globally is a great testament to the brilliant progress it has made in this market and the wider impact Australia can have as a world class innovation hub.”
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]