Public relations firm Red Agency has announced it has been appointed by Destination NSW for a second consecutive year to assist with the media management for Vivid Sydney.

The festival of light, music and ideas is owned, managed and produced by Destination NSW, the state government’s tourism and major events agency.

Red Agency will be supporting Vivid Sydney’s 2017 strategic communications program, which included its launch in March, as well as intensive media activity in the lead-up to the lights-on moment on Friday 26 May and throughout the festival.

Red Agency’s Sydney principal, Jackie Crossman, said: “Working on a prestigious and globally-recognised event like Vivid Sydney is a privilege for the team and the agency. We look forward to delivering even better results in 2017.”