PR, social and experiential firm Red Agency has announced it has bolstered its senior management team in its Melbourne office following a series of client wins.

The new starters are integrated senior account director Alice Dodge, account directors Jasmin Watts and Lauren Coppage, senior account manager Danielle Swiecki, and senior account executive Eliza Smith.

Dodge is relocating from Sydney to Melbourne to work on Toyota’s lifestyle and social business.

Watts joins Red Agency from the UK, where she worked with consumer agency freuds, dealing with global clients across lifestyle, luxury and travel.

Coppage worked for US agency Jackson Spalding for five years, covering accounts including Coca-Cola and Google, before consulting for FMCG, tech and other clients in Australia.

Swiecki also recently relocated from Sydney to Melbourne after more than five years with PPR, while Smith joins the Red Agency team from Thrive PR.

The appointments come off the back of securing a host of new accounts, including Blackmagic Design, Lee Hecht Harrison, DBM Consultants, Verrency and Prime Financial Group.

Red Agency’s Melbourne principal, Grant Titmus, said bolstering the team with senior consultants was important as more and more companies looked to PR agencies to lead their marketing strategies.

“The agency is growing Australia-wide as companies are looking to us in growing numbers to develop and deliver strategic campaigns,” he said.

“It is a really great time to be in the industry and Red Melbourne is going from strength-to-strength, doubling our staff numbers in just 18 months.

“Having a strong senior team will not only help give clients the strong and experienced counsel they require, but will also help grow the capabilities of those already in the agency.”