Red Agency Bolsters Leadership Team With Three Strategic Hires

Red Agency Bolsters Leadership Team With Three Strategic Hires
SHARE
THIS



PR, social and experiential agency, Red Agency, has bolstered its senior leadership team with a raft of new hires and internal promotions as part of a slew of recent new business wins and project work, including Neoen and Toyota.

Grant Richmond-Coggan (let in photo) has been promoted to business director. Previously holding the role of client services director, Richmond-Coggan’s role has expanded further and is tasked with managing key business operations, integration and developing more strategic offerings to clients looking to bolster their marketing activities. Richmond-Coggan has been with Red Agency for over two years, previously holding roles in London and the Middle East.

Alex Erasmus (right in photo) joins as senior account director in Sydney and supports Red Agency’s fast-growing technology and corporate client base working across clients including Capgemini, NEC and Menulog. Erasmus brings international and domestic experience in strategy and digital communications to the role. Previously working in London, Auckland and Tokyo. He worked on the launch of Facebook into Japan and established GE Reports as one of Australia’s pre-eminent branded content hubs.

Mary Proulx (middle of photo) has been hired as social media director, further growing Red Agency’s social offering, #RedSocial, across the agency’s three Australian offices. Proulx joins Red Agency from Canada where she started her career in PR before moving into content marketing. Past clients include Canadian coffee chain, Tim Hortons and the country’s largest fitness chain, Goodlife Fitness. She will report to Head of Social, Davitha Ghiassi.

On these appointments, Red Agency CEO, James Wright commented: “Grant’s promotion and the new hires are a result of the team’s tremendous efforts in previous months to continue to fuel growth and deliver more outstanding, award-winning work. I’d like to thank Grant for the big impact he has made since he joined and he will play an important role in continuing to drive integration of earned media, social, digital, content and experiential across the business.

“Mary and Alex are fantastic additions to the team and bring a wealth of integrated experience with them through PR and social media. Their dynamism and strategic mindset will further add to our outstanding senior bench.”

Please login with linkedin to comment

Red Agency

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]