Reconnected Marketing has been appointed as the strategic and creative agency for Riviana Foods.
The agency said the partnership marks an “exciting opportunity” to support Riviana’s growth journey through tailored, strategic, innovative and commercially focused marketing solutions.
Riviana Foods is working to elevate its two core brands, Toscano and Always Fresh, into more emotionally resonant territories. By leveraging cutting-edge marketing science, the company is set to drive the next stage of brand development and achieve new heights in retail success.
“Reconnected brings a connected offering that merges strategic rigour with deep marketing insights and a strong commercial understanding,” said Jacqui Vanderzeil, head of marketing and innovation at Riviana Foods.
“As we evolve Toscano and Always Fresh to resonate more emotionally with our consumers, we’re excited to have Reconnected as our partner to fuel our brands’ future growth.”
Jake Ford, managing director of Reconnected, echoed the enthusiasm for this new chapter: “Riviana Foods is undergoing significant positive disruption and change, presenting fantastic growth opportunities. Together, we are already off to achieve ambitious commercial goals,
ensuring the consumer and brand remain central to their success. We bring the best of robust marketing science alongside ideas that command attention, driving their respective marketing strategies to unlock that potential.”
As Reconnected takes on this role, it is poised to deliver on its commitment to providing connected, strategically grounded creative solutions that drive commercial success for Riviana Foods.
