REBORN continues to broaden and strengthen its offering to market by announcing a JV with thedylanagency, founded by former BMF Managing Partner and ECD Dylan Taylor.

Discussions between the two parties were in play for the past six weeks – with the deal agreed March 12th.

Noel Magnus, managing director of REBORN said: “The REBORN offering is continuing to evolve. As we seek to strengthen our strategic and creative output as well as the breadth of our offering, partnering with thedylanagency is a perfect fit. I’ve respected Dylan and his work for many, many years – and now we get to work together. Brilliant.”

“Dylan and his team bring a huge reputation with them – there is perhaps no-one in Australia with better credentials when it comes to integrated communications: he’s won just about every award going, including being part of an ‘agency of the decade’ team,” added Magnus.

“The Australian media and communications marketplace is perhaps at its most dynamic right now. REBORN has clearly positioned itself for the future. And with a strengthened team and a clear vision, we see great opportunities in this union,” continued Taylor.

“The agency business continues to evolve – ever increasing speed to market and the mass adoption of niche marketing are big drivers. Clients require more segmented targeting than ever before and personalised marketing across every channel,” says Taylor.

Magnus said, “Access to experience, lack of layers and speed to solution. The market demands it – and we’ve restructured our business accordingly. The agency has won five significant pieces of new business in the past couple of weeks, added eleven new staff – and is well progressed with its plans to launch an overseas office mid this year.”

“This collaboration is very exciting on many levels – both brands have strong momentum and this move will only amplify that. With a fully integrated approach across Mainstream, Digital, Direct and Media we now offer one of the most innovative and flexible models in the Australian marketplace – we have extremely strong credentials across the entire communications spectrum,” said Taylor.

The JV’s Management Group includes: Sabir Samtani, David Easton, Noel Magnus, Dylan Taylor and Matt Hill.

A selection of clients across the two businesses include: Nestle, HSBC, Lion (Drinks & Dairy), Colgate Palmolive, Tic Tac, Dyson, Manicare, ADMA, Chamberlain, Midori, Young Guns, Guess, FINSIA and Peroni.