REBORN has Unveiled its first major brand campaign for life insurance company Integrity.
The campaign, ‘Your partner for life’, highlights the importance of trust between financial advisers and customers in an unpredictable world.
Natalie Sargeant, acting general manager sales and marketing at Integrity, said: “Above all else, Integrity prides itself on trust. We believe this creative platform speaks to more than just our products; it also embodies the all-round value we offer to advisers and their customers every day.”
“We are thrilled to launch our new brand platform with REBORN that we can continue to build on into the future.”
“Our goal at Integrity is to disrupt the industry and improve life insurance in Australia.
“To do that, we need to place people at the heart of our functions and operations. ‘Your partner for life’ demonstrates our dedication to creating lasting relationships with our advisers and their customers.”
David Easton, CEO of REBORN, said: “For an innovator brand in a competitive and traditional sector, it’s crucial to stand out for the right reasons. We wanted to create a brand idea for Integrity that could be built into every part of the customer experience and used for years to come. ”
