The AFL is pleased to announce rebel as an Official Partner of the AFL and AFLW competitions for the next three years. Rebel is providing support to the NAB AFL Women’s Competition and is undertaking engaging marketing initiatives to lift the profiles of players.
AFL general manager Darren Birch welcomed the partnership with rebel.
“We’re excited to add rebel as an Official Partner of the AFL and AFLW Competition for the next three years,” he said.
“The timing of this partnership is great, with AFL Women’s set to begin in early next month. Rebel is a well-known Australian retailer that provides Australians with an outlet for all their sporting pursuits, and we are thrilled to have them as a partner of AFL and AFLW,” he said.
The partnership is also providing support to participation programs through NAB AFL Auskickand Junior Football where rebel will be active in providing compelling discounts and benefits to registered AFL participants.
“We are really excited about this partnership which further highlights our commitment to women in sport. AFL is helping to pave the way in this space, and we want to be right there by their side,” said Erica Berchtold, rebel’s MD.
To celebrate the partnership’s kick off, rebel will also be launching a new iteration of its ‘rebel women’ content. Aimed at elevating the profiles of female athletes and providing them with a platform to tell their stories, the content showcases talent from Collingwood, Western Bulldogs, Carlton and Melbourne football clubs.
“We want to continue to inspire the next generation of female sports stars, and let younger women know that sport, in this instance AFL, is not just a hobby but a viable career path. From grass roots participation to elite level athlete, we want to play a role in supporting them,” said Berchtold.
The deal was brokered by sponsorship agency Bastion EBA, with the ‘rebel women’ content created by content specialist business Bastion Stadium.
The first piece of the series can be viewed here:
Please login with linkedin to comment
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]