Real Madrid C.F. has announced the launch of the ‘Real Madrid World of Football, Come Play!’ – an interactive and immersive touring football experience.
The new exhibition will tour the world for the next five years, visiting 15 cities in a partnership between Real Madrid and two Australian companies, TEG and iEC.
‘Real Madrid World of Football, Come Play!’ will be housed in a touring pavilion, inspired by the club’s famous Santiago Bernabeu Stadium. The immersive experience is designed to engage Real Madrid C.F. and football fans of all ages across the world.
Employing advanced technology, the touring exhibit will deliver visitors first-person, once-in-a-lifetime, interactive experiences with the club and its famous stadium through four unique visitor experience zones.
Visitors will be able to learn about the club’s rich 100-year history and experience the thrill of being with the Real Madrid C.F. players in the 360-degree virtual zone, have fun and compare their skills and knowledge against the team and coaches in an interactive ‘Come Play’ zone, and complete the experience with a trip to the state-of-the-art merchandise store.
Geoff Jones, chief executive of TEG, said ‘Real Madrid World of Football, Come Play!’ is a new and innovative way to truly connect with the club’s global fans, and experience the team like never before.
“TEG is proud and delighted to be a partner in this truly ground-breaking project,” he said.
Tony Cochrane, founding director of iEC, said: “Real Madrid C.F. has an incredible community of fans across the globe, unsurpassed by any other football club.
“It is also one of the most respected within an elite tier of clubs, a position it has held for decades.
“The ‘Real Madrid World of Football, Come Play!’ global touring experience will bring the passion, spirit, and legacy of the club directly to these football fans.
“In fact, the exhibition will not just target the Real Madrid C.F. community – the interactive and immersive content is designed to attract and engage all fans of football throughout the world.
“Our aim is to make the impossible, possible, so that fans around the world can feel what it’s really like to be physically amongst this incredible team.
“We will create 360-degree experiences where visitors will ride on the bus with the players; be in their locker room before the game, and they will feel the anticipation in the players tunnel; and stand amongst the 80,000 fans in the Santiago Bernabeu.
“In the Come Play! zone, visitors can learn from the players and coaches themselves. It’s all about having fun. They’ll be able to compare their football skills, physical abilities, tactical knowledge and mental focus against players from the best team in the world.”
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