Australia’s fastest-growing Homes magazine, Real Living, this week announces a unique collaboration with popular Australian accessories label, The Daily Edited (TDE).
In a one-of-a-kind partnership, the style experts at Real Living have designed and executed a stunning interiors concept within The Daily Edited’s Sydney flagship store.
Revealed in the November issue, on sale now, the Real Living X TDE fit-out coincides with TDE’s new season collections and draws inspiration from summer’s hottest interiors trends.
Last year, TDE expanded their retail presence to open two flagship stores, in Sydney and Melbourne.
Homed inside Westfield Sydney in the CBD, the TDE store is laid out like an apartment, allowing the Real Living team to design, create and make it their own.
The store transports the consumer to Italy’s stunning Amalfi Coast, and is a showcase of the relaxed, holiday vibe woven through Real Living’s latest issue.
Real Living editor Elle Lovelock commented: “Coastal Italy is trending right now, which you’ll see from the fruit motifs on TDE’s new collection and the Positano vibes within Real Living’s November Entertaining issue.
“We translated this into the TDE Apartment by styling with suntan hues, wrinkly linens, hand-painted dinnerware and LOTS of citrus fruit!
“The aesthetic is inspirational, lush, and it makes you want to party. If Aperol Spritz was an interior style, this is what it would look like.”
The Entertaining issue also features bright ideas for beautiful rooms and easy entertaining inspiration, including table settings, outdoor furniture and style secrets for displaying favourite pieces.
Elle continues, “Real Living and The Daily Edited are very much in sync. Each has a focus on achievable, timeless design married with the latest, must-have trends.
By delivering collaborations like this, we continue to create new and engaging content that inspires our readers and continues to contribute to our impressive readership growth.”
The Real Living X TDE Apartment will be in store until November 12th at TDE Store, Level 4, Westfield Sydney.
To get a first look at the Real Living-designed interiors, and to find inspiration for summer entertaining needs, the November issue of Real Living magazine is on sale now.
Please login with linkedin to commentreal living magazine
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]