Australia’s fastest-growing Homes magazine, Real Living, this week announces a unique collaboration with popular Australian accessories label, The Daily Edited (TDE).
In a one-of-a-kind partnership, the style experts at Real Living have designed and executed a stunning interiors concept within The Daily Edited’s Sydney flagship store.
Revealed in the November issue, on sale now, the Real Living X TDE fit-out coincides with TDE’s new season collections and draws inspiration from summer’s hottest interiors trends.
Last year, TDE expanded their retail presence to open two flagship stores, in Sydney and Melbourne.
Homed inside Westfield Sydney in the CBD, the TDE store is laid out like an apartment, allowing the Real Living team to design, create and make it their own.
The store transports the consumer to Italy’s stunning Amalfi Coast, and is a showcase of the relaxed, holiday vibe woven through Real Living’s latest issue.
Real Living editor Elle Lovelock commented: “Coastal Italy is trending right now, which you’ll see from the fruit motifs on TDE’s new collection and the Positano vibes within Real Living’s November Entertaining issue.
“We translated this into the TDE Apartment by styling with suntan hues, wrinkly linens, hand-painted dinnerware and LOTS of citrus fruit!
“The aesthetic is inspirational, lush, and it makes you want to party. If Aperol Spritz was an interior style, this is what it would look like.”
The Entertaining issue also features bright ideas for beautiful rooms and easy entertaining inspiration, including table settings, outdoor furniture and style secrets for displaying favourite pieces.
Elle continues, “Real Living and The Daily Edited are very much in sync. Each has a focus on achievable, timeless design married with the latest, must-have trends.
By delivering collaborations like this, we continue to create new and engaging content that inspires our readers and continues to contribute to our impressive readership growth.”
The Real Living X TDE Apartment will be in store until November 12th at TDE Store, Level 4, Westfield Sydney.