The Reactor Launches ‘I AM NEW’ For Forever New

The Reactor Launches ‘I AM NEW’ For Forever New
Nick Brown
By Nick Brown



Independent Melbourne agency The Reactor has announced another new business win in spectacular style, with fashion retailer Forever New’s latest campaign “I AM NEW”.

Angus Smallwood, The Reactor’s creative strategist said, “We’ve been working with the Forever New team since the start of the year, developing a strategy to help their brand make more out of ‘New’ – a word that’s central to their identity.”

“We were confident that we had a creative direction that Forever New’s community would love” added creative director, Nick Brown. “But the early results have been a strong endorsement of the direction we’ve taken.”

“The thing that’s really exciting is the organic results we’ve been seeing on social. It tells us we’ve given the Forever New community content that they want to see in their newsfeeds and share with others.”

Check out a few of the videos from the multi-video campaign below:

CREDITS//
Agency: The Reactor
Client: Forever New
Production: Treehouse Studios
Creative Director: Nick Brown
Art Director: Sam McCarron
Art Director: Nick Brown
Creative Strategist: Angus Smallwood
Agency Producer: Catlin Bant
Agency Producer: Georgette Primrose
Director: Nick Rieve
Music: Atomatik Productions




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