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Reading: ReachOut Australia Teams Up With Telstra And Soap Creative For Positive Thinking In Schools
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B&T > Marketing > ReachOut Australia Teams Up With Telstra And Soap Creative For Positive Thinking In Schools
Marketing

ReachOut Australia Teams Up With Telstra And Soap Creative For Positive Thinking In Schools

Sarah Bamford
Published on: 24th February 2016 at 9:29 AM
Sarah Bamford
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Online youth mental health organisation ReachOut Australia has joined with the Telstra Foundation and Soap Creative to develop an app for secondary schools called ReachOut Orb.

This fun yet serious educational game is designed to teach Year 9 and 10 students how to improve their mental wellbeing through the practice of play.

ReachOut Orb takes place in a mysterious world where students have to reverse a negative force called The Glitch by interacting with a range of characters that are overwhelmed by negativity.

They’re joined on their journey by a powerful artefact known as The Orb. It must be recharged daily by inputting three good things, encouraging them to evaluate their life through a positive lens.

“Play learning is a great way to develop kids’ imaginations and it’s less prescriptive, allowing them to interpret the experience in ways that are meaningful to them,” said Brad Eldridge, co‐founder of Soap Creative.

“We’re stoked to work with ReachOut – they really trusted us to take their lead on the deeper messages and make something for the classroom that’s quirky and memorable.”

Teachers are provided with free curriculum‐mapped resources developed by positive psychology experts to support the lessons in ReachOut Orb. The game initially went through a pilot program at four high schools and the results were positive.

“Collaborating with Soap and watching the world of ReachOut Orb come to life has been a really rewarding process,” said Jackie McIver, national ReachOut schools manager.

“Together we’ve created an engaging educational app that will help students understand and develop wellbeing skills, and I’m excited to see the game launch in schools across Australia.”

ReachOut Orb is available for free on iPad here or desktop here.

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By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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