Razorfish Global, the new Publicis Groupe network spearheaded by Razorfish and Rosetta, has announced the members of its global leadership team.

The network, which is led by chief executive officer Tom Adamski, was created to combine Razorfish’s strengths in technology, media and creative/user experience with Rosetta’s customer intelligence capabilities to drive business transformation on a global scale.

“We are in the midst of a massive evolution in the way brands interact with their customers,” said Publicis Groupe chief executive officer Maurice Levy. “Razorfish Global brings together world-class talent in business process consulting, change management, intelligent design, commerce and data, all underpinned with a significantly increased technology capability.”

“We offer clients something no competitor can match – the perfect blend of creative experience, technology, media and customer intelligence with innovation at our core,” said Adamski. “We represent Publicis Groupe’s most dominant player in commerce and the most attractive agency partner for clients that are customer obsessed.”

Effective immediately, the Razorfish Global leadership team is comprised of:

• Tom Adamski, chief executive officer
• Ariel Marciano, chief financial officer
• Alicia Shankland, chief talent officer
• Scott Sorokin, chief strategy officer
• William Lidstone, chief marketing officer
• Ray Velez, chief technology officer
• Daniel Bonner, chief creative officer

All members of the global leadership team will report directly to Adamski.

The network also announced the members of its Brand leadership team. These leaders will be responsible for the growth and operation of their respective agencies and for collaborating with leadership across the network. Members of this team include: Eric Healy, Rosetta; Shannon Denton, Razorfish North America; Michael Karg, Razorfish International; Dan Connolly, LEVEL Studios.

In addition, Jim Yang, currently the chief strategy officer for Nurun, will lead the integration of Nurun’s Toronto, Quebec City, Atlanta, France and Italy operations into Razorfish Global over the course of 2015.