Business transformation company Razorfish Global has announced the acquisition of Sydney-based 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.
The acquisition strengthens Razorfish Global’s Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design. It is the latest milestone in a strong growth period for Razorfish Global in Australia, with recent major client wins, including Foxtel, eBay and Bank of Queensland. Razorfish Global is a global Strategic Partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe Analytics Specialisation Partner.
Specialising in online testing, content optimisation, analytics, audience segmentation and tag management, 2DataFish was founded in 2010 by Steven and Kim Hann, who will both continue in the business as co-directors.
Current 2DataFish clients include Telstra, Virgin Australia, Commonwealth Bank, Westpac, Fairfax Media, Suncorp Group, Energy Australia, Dick Smith, IAG and GE Capital to name a few.
“We’re pleased to welcome 2DataFish to the Razorfish Global family and Publicis.Sapient platform,” said Michael Karg, international CEO at Razorfish Global. “This move positions us to accelerate growth in the Australian market while building on a clear competitive advantage in our Intelligence Practice through the addition of world-class talent, data analytics and customer intelligence capabilities, technology platforms and intellectual property..
“2DataFish significantly boosts our data analytics capabilities, which are critical to our ability to help clients transform their business. Clients will now benefit from intensely specialised skills across data, technology, insights, commerce and media that result in a truly holistic solution,” said Razorfish Australia managing director Doug Chapman.
2DataFish founder Steven Hann added: “We are excited about the possibilities that our combined talents can offer clients and proud to join forces with the talented team at Razorfish Global.”
2DataFish will move into Razorfish Australia’s Sydney offices and will maintain a separate brand name at this stage.
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]