Rare returns to Sydney – and it’s set to give minority talent a major advantage.
Launched in partnership with D&AD in November 2017, the Rare Masterclass returns to Sydney, this May 23 and 24.
The two-day program is aimed at giving creative talent from diverse backgrounds the knowledge and network they need to thrive today, and lead tomorrow.
Featuring MBA-level executive training from renowned facilitator, Prof. David Slocum, and inspiring tutorials from some of the world’s top creatives, leaders and activists – the content will cover topics from negotiation and creative leadership, to unconscious bias and the power of vulnerability.
Hosted at Carriageworks in Sydney as part of the semi-permanent festival, Rare is set to realise leadership potential in the industry’s most promising rare talent – and keep them from dropping out of the industry prematurely.
Rare co-founder and creative director at Google, Tara McKenty said: “Being a minority brings about a set of issues that many aren’t equipped to deal with, leading to great talent dropping out of the industry well before they ever reach their full potential.
“Rare stops that from happening, by arming them with tangible tips and skills from inspiring leaders who’ve overcome those challenges over the course of their careers”.
The Rare program has been developed in partnership with Berlin School, with the lineup of speakers including Uber’s VP of design, Michael Gough, visionary director and founder of Free The Bid, Alma Har’el, creative director at Google Creative Lab Tea Uglow, professional surfer Keala Kennelly, and founder of Skateistan, Oliver Percovich.
80 spots are available, with those interested asked to submit an application about what makes them RARE.
You can apply, and find out more, here.
On May 20, at D&AD HQ, Rare Leadership Fundamentals will run as a 1-day accelerator program designed specifically to give new leaders from underrepresented groups the skills they need to hit the ground running.
Featuring leadership training from world-renowned facilitator and executive coach, Nadya Powell, and inspiring tutorials from London’s top creative leaders – including founder at Uncommon Creative Studios, Lucy Jameson, executive creative director at AKQA, Masaya Nakade, and founder at Look Like Me, Selma Nicholls.
And, from May 20-24, Rare Access will give 5 rare minds unprecedented access to the best of London’s D&AD Festival – including the chance to shadow the juries, attend the official judges welcome dinner, and receive a top-tier delegates pass.
Stefanie DiGianvincenzo, Rare co-founder and strategic director at Google, says the new programs mark an important evolution to the way Rare empowers underrepresented talent.
She said: “The Masterclasses we ran in 2017 and 2018 had massive impact for underrepresented groups across the world.
We armed 200 rare minds with invaluable insight and inspiration, raised $300,000 for diversity grants and initiatives, placed Rare interns into top creative businesses, and helped establish new businesses that are dedicated to positive cultural change.
“But more than that, the groups we’ve worked with, and interactions we’ve had, have sparked new ideas and opportunities for Rare to have broader impact, in ways we never anticipated”.
DiGianvincenzo concluded: “It’s going to be a big year – watch this space”.
All proceeds from all Rare events will be put towards grants and initiatives that further deliver on Rare’s objective to boost diversity.
Further information on the Rare London programs and applications for tickets are available online here.
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]