Sydney-based virtual reality company Rapid VR has announced the release of a 360 VR film created to give Qantas customers a unique Great Barrier Reef experience –without getting wet.

Rapid VR partnered with Qantas, Hamilton Island and Samsung to produce the new VR film, which allows the airline’s customers to enjoy a 360-degree experience of the Great Barrier Reef and Hamilton Island.

The film is available in select Qantas international lounges and flights, where it can be viewed through the Samsung Gear VR headset. It is also available for online streaming via YouTube and 360 video site Vrideo, and as an app on the Gear VR’s Oculus Store, and Android and iOS devices.

It is the latest addition to Rapid VR’s growing collection of virtual reality content, with demand for VR increasing. Brands like Qantas seek to leverage the technology to create new ways to engage with customers and prospects, according to Susannah DiLallo, executive producer, Rapid VR.

“We are incredibly proud of the content we captured for one of the most iconic experiences and destinations in the world –and equally proud to be at the forefront, pushing the boundaries of a growing industry,” DiLallo said.

“Virtual reality is a game changer in the worlds of film and marketing. It is moving into the mainstream as more brands see the value in embracing technology and opportunities to create and share truly immersive content that makes you feel as if you are truly there.”

(To enjoy an interactive 360-degree experience, view in Google Chrome browser and select at least 1440p).

Qantas group executive for brand, marketing and corporate affairs, Olivia Wirth said: “Our Virtual Reality headsets have already proven a hit with our customers in our lounges and on some of our international flights. It’s a fantastic way for us to give our customers a unique experience of the Great Barrier Reef and Hamilton Island, which we expect will translate into more people choosing to visit the Whitsundays for the next holiday destination.”

Glenn Bourke, chief executive officer, Hamilton Island added: “We have seen a new level of interest in the Great Barrier Reef from our guests in the past 12 months, and I’m sure the Great Barrier Reef virtual vision we’ve created with Qantas will inspire many more to visit given the remarkable visual effects.”