B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Rapid VR Partners With Qantas To Give Customers A Great Barrier Reef Experience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Rapid VR Partners With Qantas To Give Customers A Great Barrier Reef Experience
Marketing

Rapid VR Partners With Qantas To Give Customers A Great Barrier Reef Experience

Katy Denis
Published on: 20th July 2015 at 11:33 AM
Katy Denis
Share
3 Min Read
SHARE

Sydney-based virtual reality company Rapid VR has announced the release of a 360 VR film created to give Qantas customers a unique Great Barrier Reef experience –without getting wet.

Rapid VR partnered with Qantas, Hamilton Island and Samsung to produce the new VR film, which allows the airline’s customers to enjoy a 360-degree experience of the Great Barrier Reef and Hamilton Island.

The film is available in select Qantas international lounges and flights, where it can be viewed through the Samsung Gear VR headset. It is also available for online streaming via YouTube and 360 video site Vrideo, and as an app on the Gear VR’s Oculus Store, and Android and iOS devices.

It is the latest addition to Rapid VR’s growing collection of virtual reality content, with demand for VR increasing. Brands like Qantas seek to leverage the technology to create new ways to engage with customers and prospects, according to Susannah DiLallo, executive producer, Rapid VR.

“We are incredibly proud of the content we captured for one of the most iconic experiences and destinations in the world –and equally proud to be at the forefront, pushing the boundaries of a growing industry,” DiLallo said.

“Virtual reality is a game changer in the worlds of film and marketing. It is moving into the mainstream as more brands see the value in embracing technology and opportunities to create and share truly immersive content that makes you feel as if you are truly there.”

(To enjoy an interactive 360-degree experience, view in Google Chrome browser and select at least 1440p).

Qantas group executive for brand, marketing and corporate affairs, Olivia Wirth said: “Our Virtual Reality headsets have already proven a hit with our customers in our lounges and on some of our international flights. It’s a fantastic way for us to give our customers a unique experience of the Great Barrier Reef and Hamilton Island, which we expect will translate into more people choosing to visit the Whitsundays for the next holiday destination.”

Glenn Bourke, chief executive officer, Hamilton Island added: “We have seen a new level of interest in the Great Barrier Reef from our guests in the past 12 months, and I’m sure the Great Barrier Reef virtual vision we’ve created with Qantas will inspire many more to visit given the remarkable visual effects.”

Qantas is showcasing the film and Samsung Gear VR headsets and Galaxy Note 4 smartphones in its First Class Lounges in Sydney and Melbourne as well as on select Airbus A380 flights between Australia and Los Angeles in the First Class cabin.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Community, richard hammond, Trees are hugging back, Weiden + Kennedy
Share
By Katy Denis
Follow:
With 15 years experience in Public Relations, I have worked in both large and boutique PR agencies as well as in-house. My experience extends across large consumer brands, television networks, FMCG clients, the IT industry, music distributors, and government departments. In my business I specialise in servicing leading advertising and marketing agencies and industry bodies. I'm a positive, driven, successful PR gun!

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?