The incoming CEO of UM Australia is Anathea Ruys. She has a 25-year international career in media business leadership and is currently executive vice president and managing director of Carat West Coast and Mid-West USA, as well as the lead of Dentsu’s West Coast office. “Leading UM Australia to its next chapter requires an executive […]

Australian influencer platform Social Soup has launched full-service solution Soup Pro, a newly created division designed to lead the way brands and professional creators work together. As the influencer marketing industry matures, brands are seeing the effectiveness and ROI of influencer marketing and redirecting their budgets with predicted global spend on this marketing channel of […]

When the Australian Human Rights Commission reported the staggering 2017 numbers around sexual harassment and sexual assaults at Australian universities – experienced by 21 per cent and 1.6 per cent of students respectively, Charles Sturt recognised the need to create change. Since then, Charles Sturt has joined 38 universities across the country in the nation-wide […]

In preparation for B&T’s women leading Tech awards, we’re speaking to some of the industry’s most inspiring female leaders. Tessa Court, CEO and Director of IntelligenceBank, told us about expanding during a global pandemic. Entries for the Women leading Tech awards close on March 1, and late entries close on March 8. Last year was incredibly challenging. […]

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Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]

Tourism Northern Territory has launched a new national marketing campaign to celebrate the unique travel experiences that make NT ‘Different In Every Sense’. The campaign was unveiled by the Hon Natasha Fyles MLA, the Northern Territory’s Minister for Tourism and Hospitality. It is aimed at inspiring domestic travellers who are facing ongoing travel restrictions to […]

The platform, called INCA, will give advertisers access to a data-driven brand engagement tool connecting them with trustworthy, relevant influencers. INCA forms part of GroupM’s suite of data-driven tech solutions for clients, with the New Zealand launch representing INCA’s expansion throughout APAC. Advertisers in NZ can now use the AI-enabled technology to partner with an […]

As Facebook’s ongoing battle with the Australian government over the News Media Bargaining Code reaches a resolution, over in the US, the social media platform is engaged in another high-profile dispute. Facebook and Apple are currently at loggerheads over upcoming privacy changes for iOS, which will make it harder for advertisers to target users on […]

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A South African woman has been filmed removing her underwear to make an impromptu face mask after being warned for not wearing a mask in a supermarket. The unidentified woman was filmed standing in line at Pick n Pay supermarket when approached by the security guard. The woman then promptly removes her black g-string and […]

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None of Sunday’s programming cracked the 900,000 viewer mark, though Married At First Sight was closest with 898,000 viewers, the third-best night for the series so far. After MAFS was Seven News Sunday with 862,000 viewers and Nine News Sunday with 847,000 viewers. ABC News Sunday snuck in fourth with 689,000 viewers. Nine’s night was news and MAFS focused, with 60 […]

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Leo Burnett has announced the appointment of Emma Montgomery to the role of CEO for its Sydney office. Commencing in mid-March, this appointment sees Montgomery returning to Leo Burnett, where she was head of strategy in Sydney from 2014 to 2016 and later held the position of president and chief strategy officer at Leo Burnett […]

After an extraordinarily challenging year for the company globally, dentsu’s Australia and New Zealand operations look set for growth in 2021, claims its regional CEO, Angela Tangas. Today is the last day for creatives to submit their late entries for the B&T 30 Under 30 Awards, presented by Vevo, with the April event just around […]

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Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring  Mark Wahlberg via creative agency Thinkerbell and production company Finch. You can check out the series of ads here. The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief […]

WPP AUNZ has announced a further strengthening of the Ogilvy brand, with the formation of the Ogilvy Australia Network. By closely partnering Ogilvy brand strategy and creative with opr’s PR and Communications alongside Ogilvy Health, the new formed Ogilvy AU Network will offer a stronger, more simplified and more integrated offer across the region. Specifically […]

‘Speak Up And Save LGBTIQ+ Lives’ is the focus of the newest Behaviour Change campaign, developed by The Shannon Company. The campaign aims to prevent suicide among LGBTIQ+  people aged between sixteen and twenty-seven years, who are five times more likely to attempt suicide than non-LGBTIQ+ people. Transgender people in Australia aged over eighteen are […]

iGoDirect is powering an innovative digital gift card solution for businesses and consumers

Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]

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https://vimeo.com/515870840. www.savesalla.com In short, we created and launched the “bid” campaign for Salla, a small town from the Finnish Lapland – and the coldest in the region - to host the 2032 Summer Games. The announcement was made on the municipality’s official social media and - as expected - caused weirdness and people started talking about it. After all, how could a super cold small town be able to host the Summer Games? Then at a press conference with the mayor of the city and specialists he revealed that the bid was indeed a climate wake-up call, aimed at drawing the world’s attention to the consequences of global warming and the need for urgent action. Since its launching the initiative has been generating a lot of buzz and gaining support from environmental organizations, activists and the general public. People from more than 60 countries have been talking about the subject, especially in a moment of industries recovery, when the sustainable growth will be essential.

Bundaberg releases new summer campaign, somewhat ironically on the first day of autumn.

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Posted 2 days Ago

Opinion

by Kathleen Farmilo

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

There are now so many podcasts in the world that it would take the average person 98.9 years to find an interesting one.

AnalogFolk has promoted two senior staff, but not promoted enough to secure a spot in the downstairs carpark.

Mr Potato Head goes gender neutral. Barbie apparently happy she's no longer the most marginalised one in the toy aisle.

B&T arrived to work this morning in a chauffeured Mercedes-Benz. Well "chauffeur/government bus driver", same thing.

It's not one but four motoring articles today, dear readers. Call it coincidence as B&T really knows nothing about cars.

Trump supporters are calling for a Coke ban in the US. However, it remains doubtful if that will grow their teeth back.

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It's all hot potato and big red cars in the B&T office this morning. Scottish staffer reconsiders visa application.

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Last night's TV numbers again appeared to confirm that after 15 years still nobody's watching Bondi Rescue.

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