Plate Up Productions has opened its doors as an independent, full service film production company specialising in premium food and packaging projects for TVC and online applications.
Headed by award-winning executive producer Susannah DiLallo, the Rapid Films off-shoot offers a streamlined and integrated approach for clients and agencies through a complete service offering spanning concept stage and initial shooting to final post approval.
Plate Up has lured two of the country’s best food director/cinematographers, Geoff Brown (ex Ogilvy and Carnival) and Susan Stitt (ex Film Motel), who bring over 50 years of industry experience to the table.
Highly awarded, Geoff has worked with a host of Australia’s major blue chip food brands throughout his prominent career in the photographic and motion picture industry. Geoff’s passion for food excites and fascinates him, constantly exploring new and innovative imagery to deliver work of exceptional quality that is fresh, contemporary and always relevant in today’s market. A self-described food addict, Susan has worked in the camera department on features and TVCs for 30 years, which has seen her work with some of the largest companies worldwide. She brings her extensive experience as a stylist, chef, restaurant owner, author and student of the art of cuisine to her work creating exquisite visual images.
Focused on delivering flexible options, Plate Up Productions’ clients have the choice of working with the company’s in-house stable of live action directors or bringing in their own creatives, while drawing on Plate Up’s facilities and resources as an independent production company.
“We work with the best food stylists, live action directors and DOPs in the country to deliver a fresh approach to food advertising that spans the whole experience and total production management, whether it be a studio shoot, live action or on location,” DiLallo said.
“Our integrated approach eliminates one of the banes of producers’ lives – having to split budgets and juggle crossover production schedules. We streamline it for them by bringing everything together to save clients time and money and deliver a much smoother creative and production process.”
“The icing on the cake is it’s all delivered by a team with extensive experience in all aspects of food coverage for the advertising market, including working with some of Australia’s major food brands.”
Plate Up Productions has production facilities in Sydney’s Paddington, as well as special access to SUNSTUDIOS’ renowned creative space in Alexandria, specifically selected by Plate Up as the perfect place for food shooting.
Please login with linkedin to comment
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]