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Reading: RAMS Launches New Brand Campaign Via Saatchi & Saatchi
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B&T > Advertising > RAMS Launches New Brand Campaign Via Saatchi & Saatchi
Advertising

RAMS Launches New Brand Campaign Via Saatchi & Saatchi

Staff Writers
Published on: 12th May 2021 at 10:18 AM
Edited by Staff Writers
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In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”.

It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.

Christian Johansson, Head of Marketing and Digital at RAMS, said, “we wanted to celebrate what really sets RAMS apart –  our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”

The campaign sought to evolve the character of Raymond A Ram, both in terms of his confident, attitude-driven, personality traits and his role in the home-buying journey.

Through this unique character, the work celebrates the amazing things that can happen when you focus on one thing.

Saatchi & Saatchi Creative Director, Sam Chappell, said, “RAMS has always been a little quirky. It’s fronted by a ram, afterall. So we wanted to keep some fun in the brand, whilst cementing our point of difference in the home lending category. With Dave Klaiber and the team at Heckler, we feel we’ve created something really unique.”

CREDITS

Client: RAMS
Head of Marketing and Digital: Christian Johansson
Senior Manager, Brand and Social: Danielle Kean
Marketing Manager, Brand and Social: Stephanie Alexander

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski

Creative Director: Sam Chappell
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
Strategy Director: Peter Pippen
Executive Producer: Rachel Devine
General Manager: Toby Aldred
Group Account Director: Libby Weston-Webb
Account Manager: Jamie Fairfield

Production Company: Heckler
Director: Dave Klaiber
Producer: Susannah Phillips & Amy Jarman
Music composition: Squeak E. Clean Studios

Media Agency: Spark Foundry

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TAGGED: RAMS, Saatchi & Saatchi
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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