In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”.
It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Christian Johansson, Head of Marketing and Digital at RAMS, said, “we wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
The campaign sought to evolve the character of Raymond A Ram, both in terms of his confident, attitude-driven, personality traits and his role in the home-buying journey.
Through this unique character, the work celebrates the amazing things that can happen when you focus on one thing.
Saatchi & Saatchi Creative Director, Sam Chappell, said, “RAMS has always been a little quirky. It’s fronted by a ram, afterall. So we wanted to keep some fun in the brand, whilst cementing our point of difference in the home lending category. With Dave Klaiber and the team at Heckler, we feel we’ve created something really unique.”
Head of Marketing and Digital: Christian Johansson
Senior Manager, Brand and Social: Danielle Kean
Marketing Manager, Brand and Social: Stephanie Alexander
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Creative Director: Sam Chappell
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
Strategy Director: Peter Pippen
Executive Producer: Rachel Devine
General Manager: Toby Aldred
Group Account Director: Libby Weston-Webb
Account Manager: Jamie Fairfield
Production Company: Heckler
Director: Dave Klaiber
Producer: Susannah Phillips & Amy Jarman
Music composition: Squeak E. Clean Studios
Media Agency: Spark Foundry
The Avid Collective MD reveals is life pre-adland. As exciting as it is, it's not international playboy spy & lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]