How a potato salad kickstarter campaign managed to raise $40,000 isn't that absurd when you consider how immediate and weird the entertainment that engages up has become. Should fundraising only be limited to serious artists with serious projects? Or is the humble potato salad worth raising some dosh for too?
Yes, the potato salad Kickstarter is an incredibly stupid joke that the Internet has deemed worthy of over $40,000.
But it’s a joke that targets the shallowness of social media panhandling in a fun way. That’s why it’s worth celebrating.
Zack Danger Brown’s Kickstarter began by asking only for $10 to make a potato salad. He promised to say the name of any backer who contributed at least $1. It’s the exact kind of weird thing the Internet loves and the project caught people’s attention. Blogs reblogged, people shared, it went viral. The guy ended up surpassing his goal by a wide margin, and now the plans have expanded to include custom hats, a giant pizza party, and probably a concert or something.
Of course, as with anything popular on the Internet, the backlash was inevitable. As the story has grown, commenters became less charmed by the project and more offended that people would throw money around so callously, as though the money contributed to the project was somehow siphoning it away from dollars that would have otherwise ended up in an orphan’s pocket.
Read the rest of Grant Pardee’s story here.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]