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Reading: How Do You Raise $40,000? Make a Potato Salad, Obviously
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B&T > Media > How Do You Raise $40,000? Make a Potato Salad, Obviously
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How Do You Raise $40,000? Make a Potato Salad, Obviously

Staff Writers
Published on: 10th July 2014 at 9:46 AM
Staff Writers
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Yes, the potato salad Kickstarter is an incredibly stupid joke that the Internet has deemed worthy of over $40,000.

But it’s a joke that targets the shallowness of social media panhandling in a fun way. That’s why it’s worth celebrating.

Zack Danger Brown’s Kickstarter began by asking only for $10 to make a potato salad. He promised to say the name of any backer who contributed at least $1. It’s the exact kind of weird thing the Internet loves and the project caught people’s attention. Blogs reblogged, people shared, it went viral. The guy ended up surpassing his goal by a wide margin, and now the plans have expanded to include custom hats, a giant pizza party, and probably a concert or something.

Of course, as with anything popular on the Internet, the backlash was inevitable. As the story has grown, commenters became less charmed by the project and more offended that people would throw money around so callously, as though the money contributed to the project was somehow siphoning it away from dollars that would have otherwise ended up in an orphan’s pocket.

Read the rest of Grant Pardee’s story here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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