Fremantlemedia, Seven, Nova Entertainment And Authentic Entertainment announce the launch of Radio X Factor On Nova
Radio X Factor will build on the strength and global success of The X Factor brand and the large Australian fan base with a nationally syndicated new format radio show, hosted by Nova’s Kent ‘Smallzy’ Small from ‘Smallzy’s Surgery’.
With exclusive backstage access, Radio X Factor will be recorded directly after each Sunday’s live show and will capture all the raw emotion of the contestants, the heartbreak and the elation, right in the moment.
Produced by Authentic Entertainment, Radio X Factor is packed with candid chats with judges and contestants, asking the questions the fans want answered and delivering some big performances from favourite contestants and special guests. It will feature music from global X Factor stars and Australian performance highlights.
Radio X Factor launches on the Nova Network nationally on Monday 11th August at 6pm, prior to The X Factor Live Decider 7:30pm on the Seven Network.
In partnership with The X Factor’s sponsor Woolworths, Radio X Factor will be broadcast each week from the ‘Woolworths Green Room’ where the judges, host, contestants and guest stars will drop by.
FremantleMedia Australia general manager, brand partnerships, Zara Curtis said: “Radio X Factor is the latest collaboration for the global phenomenon that is The X Factor, which has helped create internationally successful recording stars and introduced fresh new music to Australian and international fans. This is a perfect way to extend the show’s appeal so fans can engage and experience even more highs and lows from contestants and insights from judges as we head towards the all-important live performances.”
Seven Network head of marketing Ana Bacic said: “The X Factor is one of our biggest shows and we’re so excited to be working with Nova and Authentic Entertainment to bring fans even closer to X. This new project underlines Seven’s commitment to our market-leading brands as we expand our marketing and content power across all media platforms.
“We are the leading content company in Australia with some of the most successful brands and franchises in the country and we are focused on producing and delivering the content anywhere, anytime to the biggest audiences possible. Radio X Factor on Nova is a great initiative.”
NOVA Entertainment Group program director Paul Jackson said: “This partnership is a fantastic opportunity for listeners to get behind the scenes of one of Australia’s biggest shows and get unbelievably close with the contestants as they get closer to having their dreams realised. Smallzy talks to the biggest artists across the world nightly on ‘the Surgery’, he’s the perfect person to start talking to these aspiring stars at the beginning of the journey.”