5 June, 2018

Radio Ratings: Negative Press Does No Harm At All To 2Day FM’s Em Rusciano & Co

By Huntley Mitchell

The third radio ratings survey is out for 2018, and B&T has once again provided you with a comprehensive analysis of which stations and shows were up, and which were down.

It seems the recently aired troubles of 2Day FM’s Em Rusciano and her brekkie team of Ed Kavalee and Grant Denyer (you can read all about them on B&T here, here, here, here, and here) have actually helped the show increase its market share by 0.5 per cent compared to the previous survey. This is on the back of two straight surveys of growth, not to mention.

Elsewhere in Sydney, Australian Radio Network’s WSFM has found itself back in positive territory after two straight market share drops in the first two surveys of 2018.

Meanwhile, ARN’s new brekkie duo for 2018, Jase & PJ, again failed to find any solid traction with listeners, with the show’s market share falling to a measly 4.8 per cent.

SYDNEY

No surprises who took the cake in Sydney, with Macquarie’s 2GB increasing its overall market share by 1.2 per cent to 12.7 per cent.

ARN’s WSFM is back in the winner’s circle with 9.7 per cent market share (up 1.3 per cent), pushing sister station KIIS 1065 into third with 8.8 per cent (down 0.7 per cent).

Breakfast

First: 2GB (down 1.0 per cent to 15.3 per cent)

Second: KIIS FM’s Kyle & Jackie O (down 0.4 per cent to 11.9 per cent)

Third: ABC Sydney (down 0.2 per cent to 9.9 per cent)

Drive

First: KIIS 1065’s Will & Woody (down 1.1 per cent per cent to 9.9 per cent)

Second: Nova’s Kate, Tim & Marty (down 0.5 per cent to 9.7 per cent)

Third: 2GB’s Ben Fordham – Sydney Live (up 1.5 per cent to 9.5 per cent)

MELBOURNE

Macquarie’s 3AW has continued its winning ways in Victoria’s capital, growing its overall market share by 0.7 per cent to 14.4 per cent.

ARN’s GOLD 104.3 has moved into the top three with a 0.6 per cent market share increase to 10.6 per cent, relegating Fox FM to third. The SCA station suffered a 0.9 per cent ratings decline to 10.5 per cent.

Breakfast

First: 3AW’s Ross and John (up 1.0 per cent to 20.0 per cent)

Second: ABC Melbourne (down 0.4 per cent to 9.6 per cent)

Third: Fox FM’s Fifi, Fev & Byron (down 0.9 to 9.4 per cent)

Drive

First: Fox FM’s Carrie & Tommy and Hughesy & Kate (down 0.1 per cent to 13.3 per cent)

Second: 3AW (down 0.4 per cent to 10.4 per cent)

Third: GOLD104.3 (up 0.4 per cent to 9.7 per cent)

BRISBANE

The market share growth ARN’s 97.3fm has slowed in recent weeks to 0.1 per cent, allowing Nova 106.9 to catch up and tie overall with 13.0 per cent (up 0.9 per cent). SCA’s Hit105 came in third once again with 11.6 per cent market share (up 0.4 per cent).

Breakfast

First: Nova 106.9’s Ash, Kip & Luttsy with Susie O’Neill (up 1.0 per cent to 12.6 per cent)

First: Hit105’s Stav, Abby & Matt (down 0.6 per cent to 12.5 per cent)

Third: 93.7fm (up 0.4 per cent to 12.3 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 1.6 per cent to 15.8 per cent)

Second: Hit105’s Carrie & Tommy and Hughesy & Kate (up 1.5 per cent to 14.4 per cent)

Third: 97.3fm’s Will & Woody (up 0.1 per cent to 12.2 per cent)

ADELAIDE

ARN’s Mix 102.3 experienced yet another market share decline (down 0.9 per cent) but remained in pole position for another ratings survey with 14.8 per cent overall market share.

ABC Adelaide moved up into second with a 0.7 per cent market share gain to 11.4 per cent, bumping Triple M down to third, with the SCA station seeing no movement at 10.9 per cent.

Breakfast

First: ABC Adelaide (up 1.9 per cent to 15.6 per cent)

Second: Mix 102.3’s Jodi & Soda (down 0.4 per cent to 14.3 per cent)

Third: FIVEaa (up 0.4 per cent to 12.6 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 0.6 per cent to 13.6 per cent)

Second: Mix 102.3 (down 1.0 per cent to 13.1 per cent)

Third: Triple M (down 0.4 per cent to 10.4 per cent)

PERTH

Mix 94.5 has held onto top spot overall in Perth with 14.2 per cent market share despite its market share falling 1.4 per cent.

Nova is back in the black with a 0.6 per cent market share increase to 12.6 per cent, while Hit929 remained in third with 9.8 per cent (down 0.9 per cent).

Breakfast

First: Mix 94.5’s Clairsy, Matt and Kymba (down 1.0 per cent to 14.0 per cent)

Second: Nova’s Nathan, Nat & Shaun (down 1.2 per cent to 12.7 per cent)

Third: ABC Perth (up 0.8 per cent to 11.6 per cent)

Drive

First: Mix 94.5’s Lisa and Pete (up 0.1 per cent at 16.0 per cent)

Second: Nova’s Kate, Tim & Marty (up 1.1 per cent to 15.5 per cent)

Third: Hit929’s Carrie & Tommy and Hughesy & Kate (down 0.3 per cent to 11.9 per cent)

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2Day FM Em Rusciano Radio Ratings