Radio Ratings: Three Months On, 2DayFM’s Move To Music Only Breakfast Proves A Fizzer

Radio Ratings: Three Months On, 2DayFM’s Move To Music Only Breakfast Proves A Fizzer
SHARE
THIS



Welcome to the seventh GfK metro radio survey of 2019, the day we know B&T readers have all been waiting patiently for.

It’s been three months since SCA decided to scrap its 2DayFM breakfast show with hosts Grant Denyer, Ed Kavalee and Ash London. The station struggled to find its feet following the departure of Kyle & Jackie O in 2014, hosting a string of failed presenters in the years since. However, it appears the move to music only has proved a fizzer as the station continues to struggle, coming in with a measly 2.6 per cent audience share across the breakfast spot. While this is up 0.1 per cent since the last survey, it’s clear 2DayFM is continuing to struggle to find its audience.

What else happening in Sydney? Not a whole lot of change. Alan’s still on top, which is for the most part unsurprising, with his breakfast show raking in 16.1 per cent audience share, which is slightly down from last survey (-0.7 per cent). 2GB remained on top in Sydney overall with 13.3 audience share (down -0.1), with smoothfm 95.3 and KIIS106.5 trailing behind.

Over in Melbourne, 3AW remains in top spot overall, with Gold104.3 and ABC just behind.  In brekky, 3AW’s Ross and John enjoyed a big bump of 3.3 per cent, bringing their share up to 20.6 per cent. ABC Melbourne’s Jacinta Parsons and Sami Shah remained in second in the brekky spot at 10.4 per cent audience share, while Fox FM’s Fifi, Fev & Byron were bumped out of third place by Gold104.3’s Christian O’Connell.

B&T has created a sweet and snappy rundown for each of the metro markets, so you don’t have to. Check out where the radio industry currently stands below. You can read the stats from the last survey here.

SYDNEY

2GB remained in top spot overall with 13.3 per cent (down -0.1 movement), while smoothfm reamined in second place with 9.3 per cent share (up 0.1), leaving KIIS106.5 in third spot with 9.0 per cent share (down -0.1 per cent).

Once again there were no significant losses or gains across the breakfast slot, with 2GB’s Alan Jones taking out top spot with 16.1 per cent audience share (down -0.7 per cent). Triple J breakfast enjoyed the biggest bump with 1.3 per cent to 5.5 per cent audience share.

There were some bigger movements across the drive spots, with 2GB’s Ben Fordham flying into number one spot with 9.8 per cent audience share (up 1.2 per cent), bumping KIIS106.5’s Will & Woody into second spot (9.7 per cent) and Nova 96.9’s Kate, Tim & Marty into third spot (9.4 per cent).

Breakfast

First: 2GB’s The Alan Jones Breakfast Show (down -0.7 per cent to 16.1 per cent)

Second: KIIS 106.5’s Kyle & Jackie O (down -0.4 per cent to 11.2 per cent)

Third: ABC Sydney’s Breakfast with Wendy Harmer and Robbie Buck (down -0.5 per cent to 9.7 per cent)

Drive

First: 2GB’s Ben Fordham Live (up 1.2 per cent to 9.8 per cent)

Second: KIIS 106.5’s Will & Woody (down -0.3 per cent to 9.7  per cent)

Third: Nova 96.9’s Kate, Tim & Marty (down -0.6 per cent to 9.4 per cent)

MELBOURNE

Macquarie’s 3AW remained in top place overall and also enjoyed a sizable audience share increase of 1.3 per cent, leaving the station with 15.2 per cent share. Gold 104.3 stayed firmly in second spot with 12.5 per cent (up 0.5 per cent) while ABC bumped Fox FM moving out of third place with 9.2 per cent audience share (up 0.6 per cent).

There was some notable movement in Melbourne’s brekkie ratings with 3AW’s Ross and John enjoying a big bump of 3.3 per cent, bringing their share up to 20.6 per cent. ABC Melbourne’s Jacinta Parsons and Sami Shah remained in second in the brekky spot at 10.4 per cent audience share, while Fox FM’s Fifi, Fev & Byron were bumped out of third place by Gold104.3’s Christian O’Connell.

In drive, 3AW’s Tom Elliot move from third to number one with 12.3 per cent audience share (up 1.2 per cent). Meanwhile, Gold104.3 moved into second spot (11.2 per cent) and Fox FM into third spot (10.5 per cent).

Breakfast

First: 3AW’s Ross and John (up 3.3 per cent to 20.6 per cent)

Second: ABC Melbourne’s Jacinta Parsons and Sami Shah (up 0.5 per cent to 10.4 per cent).

Third: Gold104.3’s The Christian O’Connell Breakfast Show (down -0.4 per cent to 9.1 per cent)

Drive

First: 3AW Drive with Tom Elliot (up 1.2 per cent to 12.3 per cent)

Second: Gold 104.3’s Gavin Miller (down -1.4 per cent to 11.2 per cent)

Third: Fox FM’s Hughesy & Kate (down -1.3 per cent to 10.5 per cent)

BRISBANE

In Brisbane, Nova 106.9 was once again the biggest winner overall taking 11.9 per cent of the share, (however, this is down -0.9 per cent) from last month.

The second-place winner this month was HIT105 with a total share of 11.1 per cent, up 0.2 per cent from the last survey.

Breakfast

First (tied): Nova 106.9’s Ash, Kip, Luttsy & Susie (sitting at 11.1 per cent, down a whopping -1.6 per cent)

First (tied): HIT 105’s Stav, Abby & Matt (down -0.1 per cent to 11.1 per cent)

Third: 104.5 Triple M’s The Big Breakfast With Marto, Margaux & Nick Cody  (up 0.3 per cent to 10.5 per cent)

Drive

First: Nova 106.9’s Kate, Tim & Marty and Fitzy & Wippa (down -0.3 per cent to 16.7 per cent)

Second: Hit 105’s Hughesy & Kate (down -1.5 per cent to 11.6 per cent)

Third: 104.5 Triple M’s Kennedy Molloy (up 1.5 per cent to 11.0 per cent)

ADELAIDE

Nova 91.9 was able to snare ARN’s Mix 102.3 long standing  top spot for Adelaide with a 12 per cent share, up 0.7 per cent.

Mix 102.3 took out the silver medal with 11.9 per cent audience share (down -0.4 per cent), while FIVEaa took bronze with 10.3 per cent of the audience share (up 0.3 per cent).

Breakfast

First: ABC Adelaide’s Breakfast with Ali Clarke (up 0.7 per cent to 14.2 per cent)

Second: FIVEaa’s David Penberthy and Will Goodings (up 0.6 per cent to 12.7 per cent)

Third: Mix 102.3’s Jodie & Soda (down -0.5 per cent to 11.4 per cent)

Drive

First: Nova 91.9’s Kate, Tim & Marty (up 1.7 per cent to 16.4 per cent)

Second: Mix 102.3’s Will & Woody (up 1 per cent to 12.2 per cent)

Third: Hit 107’s Bec & Cosi (up 0.1 per cent to 10.9 per cent)

PERTH

The reigning champion Nova 93.7 saw a -0.2 per cent drop, down to 13.3 per cent.

96FM defended the second place title for a second month with 11.9 per cent of the total share (down -0.8 per cent from last survey). 

Mix 94.5 was able to hold onto third place for total listeners with a 11.3 per cent share (up 0.4 per cent).

Breakfast:

First: Nova 93.7’s Nathan, Nat & Shaun (down -0.2 per cent to 14.4 per cent)

Second: Mix 94.5’s The Big Breakfast with Clairsy, Matt & Kymba (up 0.7 per cent to 11.2 per cent)

Third: ABC Perth’s Breakfast with Nadio Mitsopoulos and Russell Woolf

Drive:

First: Nova 93.7’s Kate, Tim & Marty (up 1.2 per cent to 16.2 per cent)

Second: Hit 92.9’s Hughesy & Kate (up 1 per cent to 12.1 per cent)

Third: Mix 94.5’s Kennedy Molloy (at 11.2 per cent, same as last survey)

 

Please login with linkedin to comment

gfk radio ratings

Latest News