Radio Is Holding Its Own Admidst Digital Disruption: New Comms Minister Mitch Fifield

Radio Is Holding Its Own Admidst Digital Disruption: New Comms Minister Mitch Fifield

While much of the media landscape is floundering around trying to find its footing in the time of digital disruption, newly appointed Communications Minister Mitch Fifield believes radio is showing how adaptable it is in the face of dramatic change.

Speaking via a pre-recorded video at the National Radio Conference on the Gold Coast today, Fifield pinpointed various digital initiatives the radio industry is embarking on to stay afloat.

“While Australia’s media landscape is experiencing significant changes in this time of digital disruption, radio remains an essential part of Australians’ lives,” he said.

Besides pampering to Fifeld’s love of 80s music, radio continues to keep everyone up-to-date on all the goings on in the world, he continued.

Acknowledging the impact music streaming-type services have had on the industry, Fifield highlighted the work of streaming service iHeartRadio in partnering with local brands – Australian Radio Network (ARN) in Australia.

“Given the resilience of radio over many decades, I trust that the industry will continue to respond and evolve to the changing environment,” remarked Fifield.

To further the push into digital and to stay abreast of all the developments, Joan Warner, CEO of Commercial Radio Australia unveiled a new brand campaign the industry body had compiled with renowned beat boxer, Tom Thum for its DAB+ digital radio.

The large campaign features four radio ads and a larger, longer-form video. Each clip features the ridiculously talented works to Tom Thum, and all sounds are made from just his mouth.

Check out the video below.

Want to join the disruption party? Then buy tickets to Daze of Disruption in Melbourne 3-4th December




Please login with linkedin to comment

iab singapore Marketing Myth Ten

Latest News

North Face Choppers In Jacket To Furious Hiker In The Marketing Save Of 2023
  • Marketing

North Face Choppers In Jacket To Furious Hiker In The Marketing Save Of 2023

Outdoor clothing brand The North Face is being hailed for one of the marketing stunts of 2023 that has since gone on to rack up a staggering 16 million views online. It all kicked off when American tourist Jennifer Jensen was hiking in New Zealand’s Queenstown region for her 30th birthday and proceeded to get […]

by B&T Magazine

B&T Magazine
oOh!media Unveils 51 New Large Format Sites This Year
  • Advertising

oOh!media Unveils 51 New Large Format Sites This Year

oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]

Seven Uses Gen AI to Push Tech Boundaries With Ignite
  • Media

Seven Uses Gen AI to Push Tech Boundaries With Ignite

The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]

Creative Tensions Boil Over In Witty New Work From Apple
  • Campaigns

Creative Tensions Boil Over In Witty New Work From Apple

The campaigns keep rolling in from Apple. Hot on the heels of its Christmas work that just dropped (get teary again watching it HERE) came another directed by none other than Taika Waititi. Now everyone’s favourite tech firm is back spruiking the merits of the new iPhone 15’s camera with its Portrait Mode and how […]

by B&T Magazine

B&T Magazine
Rolling Stone AU/NZ Unveils Its 50 Living Icons Edition
  • Media

Rolling Stone AU/NZ Unveils Its 50 Living Icons Edition

Rolling Stone AU/NZ publisher The Brag Media has  revealed its next annual collector’s edition, celebrating 50 of the most Iconic stars from Australia and Aotearoa, for the magazine’s December-February ‘Icons Issue’ which arrives on newsstands and at Coles from Monday 4, December. What makes a celebrity an Icon? It’s not just talent; it’s a magnetic […]

Australia’s Greatest Ever Ad – The Finalists!
  • Advertising

Australia’s Greatest Ever Ad – The Finalists!

It’s the final stretch! After hundreds of votes, an appearance on Channel 7 and the help of Jonathon Moran, entertainment editor and columnist at The Daily Telegraph, we’ve narrowed 100 ads down to 10. Here are the views and opinions of Moran, plus links to all the vids. You’ll be able to vote at the […]

by B&T Magazine

B&T Magazine
CHEP Delivers A Horror Movie For Queensland Health’s Sun Safety Campaign
  • Campaigns

CHEP Delivers A Horror Movie For Queensland Health’s Sun Safety Campaign

Queensland Health and CHEP Network Brisbane have today launched a new sun safety campaign in a bid to reduce the risk of skin cancer across the state. The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer – the sun. A series of trailers and promotional posters tell the story of […]

Australian Agency Engaging.io Slam Dunks With Texas NBA Team
  • Marketing

Australian Agency Engaging.io Slam Dunks With Texas NBA Team

Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]

Monkeys’ Tara Ford Appointed CCO Of Accenture Song’s APAC & Latin Growth Markets
  • Marketing

Monkeys’ Tara Ford Appointed CCO Of Accenture Song’s APAC & Latin Growth Markets

Tara Ford has taken on the role of chief creative officer of Accenture Song for Growth Markets, effective immediately. Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions (the ‘Growth Markets’). The regional role will […]

Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth
  • Media

Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth

Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]

Gen Z Drives Growth At Vogue Australia
  • Media

Gen Z Drives Growth At Vogue Australia

Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]

Revolution360 Parent Venetian Media Group Acquires Digital Native
  • Technology

Revolution360 Parent Venetian Media Group Acquires Digital Native

Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan.  Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]

Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats
  • Campaigns

Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats

One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]

Think HQ & Cancer Council Victoria Engage Multicultural Audiences To Increase Bowel Screening Numbers
  • Campaigns

Think HQ & Cancer Council Victoria Engage Multicultural Audiences To Increase Bowel Screening Numbers

Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]

Drink Driving Myths Busted In New Campaign From TAC Via Clems
  • Campaigns

Drink Driving Myths Busted In New Campaign From TAC Via Clems

Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]