B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Research: Radio Triggers More Social Media Interaction
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Research: Radio Triggers More Social Media Interaction
Media

Research: Radio Triggers More Social Media Interaction

Vasinee Jordan
Published on: 20th October 2014 at 10:26 AM
Vasinee Jordan
Share
2 Min Read
SHARE

Radio triggers more social media interaction than other media, according to the AudienScope Q3 behavioural insights research.

The research was revealed at the National Radio Conference by Australia’s radio audience measurement provider, GfK. The findings included:

Radio generates social media interaction with 61% of listeners interacting with social media.

AudienScope3

AudienScope Q3 entitled Converting “Like” to Love shows the positive impact of radio’s social media presence and provides a high “ROR” or Return on Relationship.  Of those who engage with radio social media pages, 52% reported it had strengthened their relationship with the station in some way.

AudienScope is a national online survey of radio behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.  Believed to be the first quarterly behavioural study as part of an ongoing media audience measurement contract, it is a new initiative from GfK.

Ms Joan Warner, chief executive officer of Commercial Radio Australia said: “The AudienScope results show radio does have a unique relationship with listeners and when an on air shift ends, engagement continues across radio’s social media channels.”

Dr Morten Boyer, general manager of GfK Media, said: “The latest AudienScope research shows that the power of radio relationships extends to social media. This engagement broadens the way people can experience radio content and builds on the enviable bond that radio enjoys with its audience”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Marketing Myth, Mobile App, New App, Ten
Share
By Vasinee Jordan
Vasinee Jordan is a creative and driven communications professional with over 10 years' experience working within the entertainment industry. With career experience spanning both internal and external communications, specialties include: planning and executing strategic trade and consumer PR campaigns, writing media releases, producing media kits and marketing collateral, media relations, PR stunts, 3rd party promotions, red carpet events, managing talent interviews and executive profiling, celebrity publicity tours, directing photo shoots and styling, social media management, issues and crisis management, external stakeholder relations, and internal and corporate communications.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?