Radio triggers more social media interaction than other media, according to the AudienScope Q3 behavioural insights research.
The research was revealed at the National Radio Conference by Australia’s radio audience measurement provider, GfK. The findings included:
Radio generates social media interaction with 61% of listeners interacting with social media.
AudienScope Q3 entitled Converting “Like” to Love shows the positive impact of radio’s social media presence and provides a high “ROR” or Return on Relationship. Of those who engage with radio social media pages, 52% reported it had strengthened their relationship with the station in some way.
AudienScope is a national online survey of radio behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year. Believed to be the first quarterly behavioural study as part of an ongoing media audience measurement contract, it is a new initiative from GfK.
Ms Joan Warner, chief executive officer of Commercial Radio Australia said: “The AudienScope results show radio does have a unique relationship with listeners and when an on air shift ends, engagement continues across radio’s social media channels.”
Dr Morten Boyer, general manager of GfK Media, said: “The latest AudienScope research shows that the power of radio relationships extends to social media. This engagement broadens the way people can experience radio content and builds on the enviable bond that radio enjoys with its audience”.
The Swinburne University of Technology and digital agency Isobar, have launched Swintopia, For the second year in a row. The platform is now live, providing prospective students with a virtual, interactive and gamified Open Day experience. Virtual events and live streams are now the go-to way to connect with people and experience events we would […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]