The commercial radio advertising market has recorded growth across all metropolitan markets in May up 4.23 per cent, compared to the same month last year, to a total of $67.845 million, according to figures sourced by Deloitte and released by industry body Commercial Radio Australia (CRA).
The 2016 Metropolitan Commercial Radio Advertising Revenue figures show that all five metropolitan markets recorded growth in May.
Melbourne recorded a strong month up 6.19 per cent to a total of $21.060 million; Brisbane was also up by 4.79 per cent to $10.798 million; Perth recorded growth of 4.42 per cent to $9.048 million; Adelaide was up 2.76 per cent to $6.146 million and Sydney was up 2.38 per cent to $20.793 million.
CRA chief executive officer, Joan Warner said: “Radio’s cost effectiveness and efficiency at getting a message out quickly is seeing growth, as we head towards the end of the financial year.”
The growth in May took total revenue for the five markets for 11 months of the financial year to $700. 460 million, up 5.88 per cent on the same period in 2014/15.
For the 11 months ending in May, Adelaide stations showed growth of 10.54 per cent to $65.040 million, Melbourne was up 6.28 per cent to $214.723 million; Perth increased by 5.50 per cent to $96.617 million; Sydney stations were up 5.17 per cent to $214.562 million and Brisbane stations rose by 4.24 per cent to $109.520 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]