The commercial radio advertising market has recorded growth across all metropolitan markets in May up 4.23 per cent, compared to the same month last year, to a total of $67.845 million, according to figures sourced by Deloitte and released by industry body Commercial Radio Australia (CRA).
The 2016 Metropolitan Commercial Radio Advertising Revenue figures show that all five metropolitan markets recorded growth in May.
Melbourne recorded a strong month up 6.19 per cent to a total of $21.060 million; Brisbane was also up by 4.79 per cent to $10.798 million; Perth recorded growth of 4.42 per cent to $9.048 million; Adelaide was up 2.76 per cent to $6.146 million and Sydney was up 2.38 per cent to $20.793 million.
CRA chief executive officer, Joan Warner said: “Radio’s cost effectiveness and efficiency at getting a message out quickly is seeing growth, as we head towards the end of the financial year.”
The growth in May took total revenue for the five markets for 11 months of the financial year to $700. 460 million, up 5.88 per cent on the same period in 2014/15.
For the 11 months ending in May, Adelaide stations showed growth of 10.54 per cent to $65.040 million, Melbourne was up 6.28 per cent to $214.723 million; Perth increased by 5.50 per cent to $96.617 million; Sydney stations were up 5.17 per cent to $214.562 million and Brisbane stations rose by 4.24 per cent to $109.520 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]