RACV Launches New Campaign To Support Safer Homes

RACV Launches New Campaign To Support Safer Homes
B&T Magazine
Edited by B&T Magazine



RACV has launched a new campaign aimed at getting Victorians thinking and talking about making their homes safer, more comfortable, and more valuable.

The “Ask Anyone” campaign aims to get people – particularly those who’ve spent plenty of time at home over the Omicron-riddled summer – talking about their home experiences and what it’s like to be an RACV Home Insurance customer.

The new advertising effort is aimed at those in South-West Victoria, with residents of Geelong, the Surf Coast, Apollo Bay, and other locales set to hear and see the ‘Ask Anyone’ content on radio, in local newspapers, at the movies, and on billboards.

RACV executive general manager home, Nicole Brasz, said RACV has been supporting and engaging with South-West Victoria for nearly 100 years and the focus on home insurance is part of the organisation’s commitment to improving lives.

“Many of us have a strong association with RACV, particularly through our advocacy in the motoring space,” said Brasz.

“What many people don’t realise is that we also support the lives of Victorians at home – whether that’s through home insurance, security, solar and battery systems or home trades.

“RACV is the market leader in home insurance in Victoria so we’re taking the opportunity with our new advertising campaign to get people in the South-West talking about RACV Home Insurance and the importance of being insured by a trusted organisation when you need it most.”

She added: “Now is the time to make sure your home insurance is up to date and covers you for what you really need.”

RACV’s ‘Ask anyone’ campaign launches today and includes radio, local newspaper, cinema, outdoor and digital advertising.




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