RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings.

Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – from imagining their home as a castle, to seeing their car as a hovering adventure machine.

Damien Van Pelt, RAC General Manager – Product and Sales says: “Being a local insurer over the past 70-years has given us an unrivalled insight into what is important to our members.”

“Through interactions with our members and by unlocking the stories behind what people choose to cover, RAC Insurance understands that people insure much more than just a car and a house – the true value is in what these items represent to their owners, that others often don’t see. The fact that we’re local and on the ground when our members need us gives us the ability to play into the double-meaning of ‘We See What You See’, because we’re located here in WA too.”

Joe Hawkins, Creative Director at Wunderman Thompson, says: “Most people have an emotional connection to the items they insure; it’s not just a dollars and cents transactional relationship. This campaign literally takes the idea that ‘your home is your castle’ and runs with it, demonstrating RAC’s understanding of its members and what their insured items really mean to them.”

The campaign launches in October 2020 and will be featured across TV, Radio, Cinema, OLV, OOH and digital display.

CREDITS

RAC

Manager, Marketing Communications – Simone Woodward

Marketing Communications Manager – Katy Lucas

Digital Marketing Communications Manager – Melanie D’ Rozario

Digital Marketing Coordinator – Shauni Giles

Marketing Coordinator – Zoe Adenan

Marketing Coordinator – Emily Jones

 

Wunderman Thompson

Creative Director – Joe Hawkins

Associate Creative Director – Jack Elliott

Associate Creative Director – Lachlan Newham

Design Lead – Cameron Jones

Group Engagement Lead – James Fitzjohn

Senior Engagement Manager – Kristen Madureira-Gordon

Engagement Manager – Renee Harris

Senior Strategist – Carnelian Easton-Jones

Head of Production – Jackie Archer

Print Producer – Sarah Parsons

Digital Producer – Danelle Barugh

 

Production

Production Company – Beautiful Pictures

Director – Ariel Martin

Producers – Gemma Hall & Kate Downie

Offline Editor and Online – James Hawkes at The Office of John Cheese.

Grade/ CGI Animation / Composite – Vandal, Creative Director – Richard Swan, VFX Supervisor / CG Lead – Mick Watson, Executive Producer – Anna Greensmith

Sound – Cue Sound & Vandal

 

Media

Initiative Perth

 




Please login with linkedin to comment

RAC wunderman thompson perth

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]