WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings.
Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – from imagining their home as a castle, to seeing their car as a hovering adventure machine.
Damien Van Pelt, RAC General Manager – Product and Sales says: “Being a local insurer over the past 70-years has given us an unrivalled insight into what is important to our members.”
“Through interactions with our members and by unlocking the stories behind what people choose to cover, RAC Insurance understands that people insure much more than just a car and a house – the true value is in what these items represent to their owners, that others often don’t see. The fact that we’re local and on the ground when our members need us gives us the ability to play into the double-meaning of ‘We See What You See’, because we’re located here in WA too.”
Joe Hawkins, Creative Director at Wunderman Thompson, says: “Most people have an emotional connection to the items they insure; it’s not just a dollars and cents transactional relationship. This campaign literally takes the idea that ‘your home is your castle’ and runs with it, demonstrating RAC’s understanding of its members and what their insured items really mean to them.”
The campaign launches in October 2020 and will be featured across TV, Radio, Cinema, OLV, OOH and digital display.
CREDITS
RAC
Manager, Marketing Communications – Simone Woodward
Marketing Communications Manager – Katy Lucas
Digital Marketing Communications Manager – Melanie D’ Rozario
Digital Marketing Coordinator – Shauni Giles
Marketing Coordinator – Zoe Adenan
Marketing Coordinator – Emily Jones
Wunderman Thompson
Creative Director – Joe Hawkins
Associate Creative Director – Jack Elliott
Associate Creative Director – Lachlan Newham
Design Lead – Cameron Jones
Group Engagement Lead – James Fitzjohn
Senior Engagement Manager – Kristen Madureira-Gordon
Engagement Manager – Renee Harris
Senior Strategist – Carnelian Easton-Jones
Head of Production – Jackie Archer
Print Producer – Sarah Parsons
Digital Producer – Danelle Barugh
Production
Production Company – Beautiful Pictures
Director – Ariel Martin
Producers – Gemma Hall & Kate Downie
Offline Editor and Online – James Hawkes at The Office of John Cheese.
Grade/ CGI Animation / Composite – Vandal, Creative Director – Richard Swan, VFX Supervisor / CG Lead – Mick Watson, Executive Producer – Anna Greensmith
Sound – Cue Sound & Vandal
Media
Initiative Perth
