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Reading: RaboDirect Brand Campaign ‘Exposes Shonky Savers’
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B&T > Advertising > RaboDirect Brand Campaign ‘Exposes Shonky Savers’
Advertising

RaboDirect Brand Campaign ‘Exposes Shonky Savers’

Staff Writers
Published on: 19th June 2015 at 11:30 AM
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RaboDirect’s latest advertising campaign features a humorous take on a tabloid television current affairs program exposing the shonky savers who are ripping themselves off by leaving their money in low-interest-bearing transactional accounts.

The campaign – which launches across the New South Wales, Queensland and Victoria on June 21– was devised by Whybin\TBWA Group Sydney. The campaign includes TVCs, social media mini film, digital and press advertising

https://youtu.be/yOaL2uS4ZE8

http://youtu.be/enW5Ld_sxdw

Rabobank Australia & New Zealand general manager of marketing Renee Amor said the new campaign reinforced the brand promise to empower customers to make the most of every dollar saved.

“The campaign is designed to provoke people not to be their own worst enemies when it comes to their savings, while showing that RaboDirect enables them to be part of their own solution,” Amor said.

Amor said the campaign reflected the findings of RaboDirect’s 2014 Financial Health Barometer research which had found that 40 per cent of Australian consumers regularly kept their deposited savings in low-interest transactional accounts.

“We took this insight as an opportunity to motivate these people – the ‘shonky savers’ – to stop conning themselves out of the interest they could be earning if their money was in a high interest savings account,” she said.

Client: RaboDirect

Creative Agency: Whybin\TBWA Group Sydney

ECD: Wesley Hawes & Gary Mccreadie, Matty Burton & Dave Bowman

Senior Creatives: David Roberts & Tim Chenery

Production Company: Revolver

Director: Matt Devine/The Glue Society

Editor: The Butchery

Post production: Heckler

Photography: Gerrard Needham

Media Agency: Zenith Optimedia

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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