R.M. Williams And Amblique Partner For New Digital Platform

R.M. Williams And Amblique Partner For New Digital Platform

R.M. Williams has partnered with Amblique, to develop a global digital commerce offering that showcases the re-birth of an Australian icon.

Born from a single pair of boots crafted in 1932, the R.M. Williams brand has become synonymous with Australian craftsmanship. The iconic Craftsman boots, manufactured in Adelaide, have built a worldwide following, famous for both their durability and style. As part of a renewed investment in the brand, the new e-commerce site brings together the stories of the outback with the evolving footwear and clothing range to provide a comprehensive experience of one of Australia’s best-loved brands.

“Our old website was built on our manufacturing platform, so it wasn’t a great experience for the customer,” said Carly Cazzolli, head of eCommerce at R.M. Williams “We were looking for an easy to manage solution that would integrate with our current systems as well as scale to support our global expansion.”

The new suite of R.M. Williams websites provides a strong mobile experience, showcases the R.M. Williams brand and its strong heritage, including rich product content, social media aggregation and an easy path to purchase.

“At R.M.Williams we are focused on creating purposefully designed and beautifully crafted boots, clothing and accessories. Our new website, designed and built by Amblique on Demandware, not only allows us to showcase our iconic products but is a strong foundation as we evolve our omnichannel offering,” said Cazzolli.

We are delighted to have the opportunity to work with such an iconic and quintessential Australian brand. R.M. Williams has a rich heritage of creativity and innovation,” said Lisa Powell, head of retail practice at Amblique. “With Demandware, it now has a solid digital commerce foundation that includes rich merchandising capabilities to enable best-in-class, innovative consumer experiences and a flexible cloud infrastructure with built-in scalability to support its continued growth. We look forward to supporting their ongoing success and helping them deliver on their innovative, customer focused, omnichannel, global roadmap.”

Please login with linkedin to comment

facebook dislike button the internet of things

Latest News

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.