Quest Announces $10 Million Rebrand

Quest Announces $10 Million Rebrand
SHARE
THIS



Quest has officially relaunched as Quest Apartment Hotels, delivering a premium offering to meet the needs of a new generation of travellers and future-proof the business for continued growth.

Rolling out across the network of 157 Quest properties across Australasia, the rebrand comprises a modernised logo, updated building signage, an ongoing commitment to continually raise the bar in apartment hotel design and fit out standards, stylish contemporary uniforms and an invigorated franchisee spirit providing a personalised guest experience for tomorrow’s business traveller.

Supporting the program will be a national multi-channel consumer advertising campaign focused on the frequent business traveller.

Quest CEO Zed Sanjana said: “Our franchising model is our competitive advantage – providing a unified front which ensures consistent delivery of a world-class guest experience.

“We are modernising and future-proofing the brand, continuing to speak directly with our guests to ensure we understand their needs in terms of location, product and experience, and adapt accordingly.

“We are committed to an ongoing refurbishment program to align this premium standard of accommodation across the Quest network, with six refurbishments completed in the past 12 months and another six scheduled for the coming year. Furthermore, we have de-branded a number of properties that no longer met our high brand standards, ensuring consistency across the guest experience.”

Quest is continuing its rapid expansion, opening an average of eight brand new properties each year over the last decade. During the coming 12 months, 14 new locations are scheduled to open with stylish fittings, modern décor and edgy interior design.

The rollout of the new brand is expected to be completed by March 2016.

Please login with linkedin to comment

breast milk VCNVY

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.