Struggling to buy that “special someone” a present this Christmas? Well, perhaps a handgun could be just the treat to surprise the picky on the 25th.
And now a billboard in Queensland advertising guns as Christmas presents has earned the wrath of the state’s top cop.
The huge billboard for Logan firearm store Gunworld features a handgun wrapped in Christmas wrapping alongside the slogan: “What’s under your tree this year?”
Situated on Loganlea Road at Meadowbrook in the south of Brisbane, the ad has been called out by Queensland Police Commissioner Ian Stewart as inappropriate and should be removed.
“It’s abhorrent and should be taken down,” Stewart told ABC Radio Brisbane’s Craig Zonca and Rebecca Levingston.
“I would like to see the billboard taken down. I don’t think it’s necessary.
“People who use firearms for their sport or work know where to go to purchase guns and I don’t think we need that type of advertising.
“The message that sends to me and to most people in the community would be quite abhorrent and against everything that’s really good about Australia.
“I respect those who own guns and use guns for their hobby or sport, I understand that, but there is a balance and I think we have the balance pretty right [here in Australia].”
Although it’s not illegal to advertise guns in Australia, the social media reaction to the Gunworld ad was largely mixed. Some calling the negative press surrounding it an “overreaction” while others said, “We are not America”.
Gunworld has not commented on the negative press or calls for the ad to be removed.
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]