Queensland’s Best Marketed Hotel
Redcliffe’s Mon Komo Hotel has won the Queensland Hotels Association (QHA) award for the best marketed hotel for the third year running.
Mon Komo Hotel is a luxury seaside location inspired by the Caribbean which offers world class bars and a variety of dining options and has become well known as a popular entertainment venue with its extensive entertainment calendar, regularly hosting dinner and show packages, live music, headline DJ’s and a range of events.
The highly-sought after award recognises the in-house promotions, external marketing platforms and the marketing research and development undertaken by hotels throughout Queensland.
Mon Komo Hotel won the prestigious Queensland award having competed against other finalists the likes of Woody Point’s Belvedere Hotel, Paddington’s IceWorks and Brisbane’s Jephson Hotel.
Kyko Group Director of Hospitality Matt Newberry said to be recognised again as the best marketed hotel in the state was a huge achievement for the whole Mon Komo Hotel team.
“The QHA Awards are highly regarded and important awards for the hotel industry and we are proud to have won a state award for three consecutive years since opening,” Mr Newberry said.
The vision of Mon Komo Hotel is to be regarded as an iconic QLD Hotel with leading dining, world class bars, innovative entertainment and function destinations for South-East Queensland and we put a lot of effort into communicating with our target audience on a range of different levels to get our message out there.
“We are dedicated to finding new and innovative ways to communicate with our customer base and will continue to research and develop strategies to build on our successful campaigns to date,” he said.
Mon Komo Hotel’s effective in-house marketing activities include graphically designed posters and flyers, as well as continually updated information displayed on plasma screens placed throughout the venue with the latest events and entertainment on offer at the hotel.
Social media has also played an important role in Mon Komo Hotel’s successful marketing strategy with the Mon Komo Hotel Facebook page being regularly updated and attracting nearly 10,000 followers.
The Mon Komo Hotel Society is also another marketing platform which Mon Komo Hotel has created, communicating with members via weekly email newsletters which outline the latest promotions, VIP pricing for events and member benefits.
With state-of-the art function rooms, Mon Komo Hotel is also a popular destination for weddings and corporate functions, offering superb service and food and beverage packages to suit any occasion.
In 2012 Mon Komo Hotel won the QHA Award for Best New Hotel and also won the QHA Award for the Best Marketed Hotel in Queensland in 2013.
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