Queensland Government Kicks Off Master Media Tender

Queensland Government Kicks Off Master Media Tender
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The Queensland government has begun its journey to find a suitor for its master media advertising contract.

The state government Department of the Premier and Cabinet (DPC) has issued a tender notice for the master media contract, which noted there are currently separate arrangements for campaign and non-campaign advertising.

“The objective of the invitation to offer (ITO) is to establish a singular standing offer arrangement (SOA) for the provision of both campaign and non-campaign master media advertising placement services,” the notice said.

“DPC is seeking a suitably experienced media agency to provide quality and cost-effective placement, planning and media strategy services to customers accessing the arrangement.”

The closing date for the tender is Friday 22 June.

MediaCom is the incumbent on the contract, having held it for a number of years.

The agency replaced Dentsu Mitchell (now dentsu X) on the Victorian government’s master agency media services contract in December last year.

Meanwhile, the NSW government’s major agency restructure for its media services in September 2017 saw WPP AUNZ appointed to master account, while Havas Media and Atomic 212° made the agency roster along with incumbents UM and OMD.

As for the federal government’s master media contract, UM snared it from incumbent dentsu X in April.

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