Audience intelligence and measurement company Quantcast today announced the appointment of Sonal Patel to the newly created role of managing director of South East Asia (SEA).
Based in Quantcast’s Singapore office, Patel will lead the company’s SEA operations reporting directly to Quantcast’s Asia Pacific managing director, Andrew Double.
Sonal’s 17-year career spans a wide spectrum of the advertising and media industry. She was most recently president of programmatic services and product at Dentsu Aegis Network APAC and prior to this she held a number of senior positions at AppNexus, Carousell, Google, Twitter, Salesforce, Adgile, and Yahoo!.
As part of Quantcast’s continued investment in the region, the company is also announcing a number of additional key hires.
- Relocating to Singapore from Quantcast’s Melbourne office, Daniel O’Connor has been promoted to sales director
- Stephen Rhodes joins Quantcast as agency partner from location data company Blis where he was recently group head
- Antoinette Patterson also joins as client partner from SpotX where she led sales across Asia
- Adding to the roster of machine learning expertise will be Roshni Shivaramakrishnan who joins on as a technical account manager from Essence
Commenting on the news, Andrew Double, managing director of Quantcast APAC, said the appointments reflected the business’ focus on Asia as a key area of expansion in 2020.
“Quantcast is radically simplifying advertising on the open internet, enabling brands to successfully understand and engage audiences that have previously been hard to reach. According to the OECD, economic growth in Southeast Asia is set to outpace that of Europe and the US in the coming years. This presents a huge opportunity for brands to tap into this increasingly wealthy and connected audience through relevant online advertising,” Double said.
“The additions to our team announced today will be central to helping more brands in the region access the potential of Quantcast’s unique machine learning technology and first-party data to help grow their businesses.”
Quantcast managing director of SEA Sonal Patel said she was excited to be joining the team in Singapore.
“Quantcast has seen significant growth in Southeast Asia in recent years. I’m excited to have the opportunity to continue the great work the team is doing and lead this next phase of growth within such a progessive and successful organisation. My appointment, and those of the other new team members continues the amazing momentum of Quantcast in the region into 2020 and beyond,” Patel said.
Quantcast’s Singapore commercial operations first started in April 2018 and its Asia Pacific customers include Accor, Citibank, Hilton, Jetstar, Starhub and Uniqlo amongst others.
SodaStream has launched its 2021 Earth Day campaign, ‘Don’t Just Share, Care’, which stars Randi Zuckerberg in an ad calling for consumers to show they actually give a sh*t about the world. In SodaStream fashion, the brand shares important environmental messages in a humorous way, with Zuckerberg calling on people to not only virtually care […]
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
Four Pillars and Qantas have released a uniquely Australian gin to commemorate the centenary of the national carrier. The QF100 gin traces its roots back to Longreach, the birthplace of Qantas, and features botanicals sourced from the central western Queensland region. Four Pillars co-founder and distiller Cameron Mackenzie said he wanted to create a gin […]
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Lego Masters and Masterchef both again experienced a nightly drop-off, though at less extreme rates than on Tuesday. While Lego Masters dropped by 16,000 from Tuesday night to reach 766,000 viewers, it was again the top-performing entertainment show for the third night in a row since its premiere. Last night’s episode was a ‘night before Christmas’ spectacular […]
Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]