QMS has today expanded its landmark digital portfolio to include the key outdoor market of Western Australia with the unveiling of a new iconic digital billboard in the vibrant regional city of Bunbury.

‘The Bunbury’ is situated in the heart of the city on the corner of Spencer and Stirling Streets, directly across the road from the entrance to the Bunbury Centrepoint Shopping Centre.

This prominent position offers uninterrupted viewing of the busy intersection, providing advertisers with the opportunity to dominate Bunbury’s bustling business and retail district.

This landmark billboard utilises the latest digital screen technology from Daktronics, and has been architecturally designed to enhance its overall presentation and appeal.

QMS CEO Barclay Nettlefold said, “The launch of ‘The Bunbury’ represents a significant milestone for the company.

“Not only does it follow the recent appointment of Steve Betts as WA state sales manager, but the site represents the first of many digital developments QMS will be switching on throughout Western Australia, with three prominent landmark digital billboards planned to go live by the end of 2016.

“We are very pleased to be able to provide this important outdoor market with world class screen quality, digital innovation and leading technology that QMS has become synonymous for in the Eastern states.”