QMS has today expanded its landmark digital portfolio to include the key outdoor market of Western Australia with the unveiling of a new iconic digital billboard in the vibrant regional city of Bunbury.
‘The Bunbury’ is situated in the heart of the city on the corner of Spencer and Stirling Streets, directly across the road from the entrance to the Bunbury Centrepoint Shopping Centre.
This prominent position offers uninterrupted viewing of the busy intersection, providing advertisers with the opportunity to dominate Bunbury’s bustling business and retail district.
This landmark billboard utilises the latest digital screen technology from Daktronics, and has been architecturally designed to enhance its overall presentation and appeal.
QMS CEO Barclay Nettlefold said, “The launch of ‘The Bunbury’ represents a significant milestone for the company.
“Not only does it follow the recent appointment of Steve Betts as WA state sales manager, but the site represents the first of many digital developments QMS will be switching on throughout Western Australia, with three prominent landmark digital billboards planned to go live by the end of 2016.
“We are very pleased to be able to provide this important outdoor market with world class screen quality, digital innovation and leading technology that QMS has become synonymous for in the Eastern states.”
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]
TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]