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Reading: QMS Switches On Another Digital Billboard In Brisbane
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B&T > Media > QMS Switches On Another Digital Billboard In Brisbane
Media

QMS Switches On Another Digital Billboard In Brisbane

Sara Lappage
Published on: 27th May 2015 at 10:58 AM
Sara Lappage
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Aussie outdoor media company QMS has officially ‘switched on’ another landmark digital billboard this week with the launch of ‘The Valley’, an iconic Barry Parade site in Brisbane.

Delivering an audience of more than 1.5 million contacts per month, this digital billboard provides an opportunity for advertisers to dominate one of the most sought after inner entertainment and lifestyle suburbs of Brisbane, Fortitude Valley.

Strategically positioned at a major traffic choke zone on the busy three lane Barry Parade, the site offers advertisers uninterrupted viewing and long dwell times. Ford, CUB, Supersavers and Australian Super are among the first clients to take advantage of this premium site.

Utilising the latest technology from Daktronics, the world’s industry leader in large format digital screens, this state-of the-art digital billboard compliments QMS’ existing Brisbane digital, ‘The Gabba’, on Ipswich Road, giving advertisers the ability to cover off two major entry points into Brisbane’s CBD.

QMS CEO Barclay Nettlefold said: “We are excited to be able to ‘switch on’ another landmark digital billboard in Brisbane, further enhancing our growing national digital portfolio that will continue to develop across all metro markets in coming months.”

The Barry Parade site is the one of several iconic digital billboards to be ‘switched on’ in 2015 by QMS.

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By Sara Lappage
My journey throughout the media and marketing worlds, experiencing many different roles and business strategies has helped me form my true passion - brands. I thrive on being able to develop brands that fit the identity and the essence of the business or product they represent, and entrenching these brands within the organisation and its people and out to the clients and customers they talk too. I have been responsible for two major rebrands and a brand refresh, which saw both of these media businesses experience significant growth and success during my time of brand building. Developing strategic go-to-market activities and communications, and delivering marketing projects that engage with clients are fundamental to building longevity and equity for successful brands. It is with this experience and passion that I am excited to launch my marketing consultancy business "Verve Marketing", allowing me to work with a broad range of companies to help them bring their brands and products to life.

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