Aussie outdoor media company QMS has officially ‘switched on’ another landmark digital billboard this week with the launch of ‘The Valley’, an iconic Barry Parade site in Brisbane.

Delivering an audience of more than 1.5 million contacts per month, this digital billboard provides an opportunity for advertisers to dominate one of the most sought after inner entertainment and lifestyle suburbs of Brisbane, Fortitude Valley.

Strategically positioned at a major traffic choke zone on the busy three lane Barry Parade, the site offers advertisers uninterrupted viewing and long dwell times. Ford, CUB, Supersavers and Australian Super are among the first clients to take advantage of this premium site.

Utilising the latest technology from Daktronics, the world’s industry leader in large format digital screens, this state-of the-art digital billboard compliments QMS’ existing Brisbane digital, ‘The Gabba’, on Ipswich Road, giving advertisers the ability to cover off two major entry points into Brisbane’s CBD.

QMS CEO Barclay Nettlefold said: “We are excited to be able to ‘switch on’ another landmark digital billboard in Brisbane, further enhancing our growing national digital portfolio that will continue to develop across all metro markets in coming months.”