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B&T > Advertising > QMS Signs Exclusive Agreement To Represent GOA In Melbourne
Advertising

QMS Signs Exclusive Agreement To Represent GOA In Melbourne

Sara Lappage 1
Published on: 1st October 2015 at 11:34 AM
Sara Lappage 1
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Outdoor media company QMS has entered into an exclusive sales agreement to represent GOA Outdoor, Queensland’s leading large format outdoor business in the Melbourne market.

This prized agreement sees QMS secure the Melbourne sales representation for GOA’s 25 digital billboards and 280+ static billboards throughout Brisbane and South East Queensland, providing QMS with a dominant market position in Brisbane.

QMS CEO, Barclay Nettlefold, said “GOA delivers a quality outdoor portfolio that is complementary to our existing offering in Brisbane and South East Queensland. The addition of GOA’s 25 digital and 280+ static billboards combined with our quality advertising signage, enables us to offer advertisers a market leading position in South East Queensland outdoor media.”

GOA joint managing director, Chris Tyquin agreed. “Our partnership with QMS for the Melbourne sales representation of GOA, centres around the clear business synergies we share, and the desire and capability to take the businesses forward on the same growth path.”

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By Sara Lappage 1
My journey throughout the media and marketing worlds, experiencing many different roles and business strategies has helped me form my true passion - brands. I thrive on being able to develop brands that fit the identity and the essence of the business or product they represent, and entrenching these brands within the organisation and its people and out to the clients and customers they talk too. I have been responsible for two major rebrands and a brand refresh, which saw both of these media businesses experience significant growth and success during my time of brand building. Developing strategic go-to-market activities and communications, and delivering marketing projects that engage with clients are fundamental to building longevity and equity for successful brands. It is with this experience and passion that I have developed my marketing consultancy business "Verve Marketing", allowing me to work with a broad range of companies to help them bring their brands and products to life. My recent consultancy contract with QMS Media Limited has led to my current appointment as Chief Marketing Officer, where I look forward to being able to develop this exciting brand further.

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