QMS Rolls Out Full Motion Digital Screens At 7-Eleven Stores

QMS Rolls Out Full Motion Digital Screens At 7-Eleven Stores

Outdoor player QMS Media has launched its revitalised 7-Eleven advertising portfolio ‘IMPULSE’ to help drive immediate action and create increased awareness for brands nationally.

Since securing the exclusive sales and marketing rights for 7-Eleven’s advertising portfolio six months ago, QMS has undertaken significant investment to reinvigorate the small format digital network to the premium quality standards QMS is renowned for. The network now provides 100 per cent full motion digital screens with dynamic ad serving capabilities, strategically placed to maximise audience delivery.

The IMPULSE product offering has evolved to provide brands with a level of transparency, accountability, immediacy and creative flexibility not previously associated with this product.

All digital panels are now a part of the industry’s audience measurement system MOVE, and to help advertisers better understand and target the IMPULSE audience, five unique customer segments have been introduced, providing enhanced planning capabilities and greater accountability.

IMPULSE technology has been upgraded to incorporate dynamic ad serving capabilities, delivering flexibility, immediacy and greater relevance in messaging, whilst agnostic verification provides complete transparency and trust for advertisers.

QMS Media CMO, Sara Lappage commented on the launch: “We are excited to bring a refreshed and repurposed digital small format network to market, that delivers quality engagement and awareness far broader than its traditional petro/convenience category remit.

“Australians love to frequent their local 7-Eleven for everyday essentials, even more so in the current climate, and it is their position at the heart of local communities, that makes IMPULSE so effective. With the benefit of audience measurement and verification, IMPULSE is proven as a cost efficient small format opportunity to drive brand awareness and brand building across a range of categories and products.

“With 91 per cnet of Australians living within 5kms of a 7-Eleven store and the ability to reach more than 9 million contacts every fortnight, it is no wonder that brands such as Amazon, AAMI, Nissan and Optus see the power of a broadcast network that delivers recency, localisation and convenience at scale.”

The QMS IMPULSE network is now live across 480 panels at 7-Eleven stores nationally.




Please login with linkedin to comment

QMS Media

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]