Outdoor media company QMS is lighting up Perth’s Kwinana Freeway with two new back-to-back landmark digital billboards aptly named ‘The Kwins’.

QMS operates outdoor advertising on the Kwinana Freeway and adjoining Forrest Freeway with 16 traditional, large-format billboards.

Together, ‘The Kwins’ impact over 1.2 million contacts per month, capturing both affluent getaway travellers journeying to popular tourist destinations south of Perth such as the Margaret River as well as locals commuting between key regional hubs such as Mandurah, Bunbury, Albany and Busselton.

Inaugural advertisers on ‘The Kwins’ include AMEX, Ladbrokes and Nissan.

QMS chief executive John O’Neill said: “As a business, we are well and truly paving the way as leaders in digital out of home, and we are so proud to be the only supplier that can effectively reach Perth’s southern region with the launch of The Kwins.

“As the first digitals to be launched on this major arterial, the pair represent an important milestone in our digital rollout throughout WA.”