Outdoor media company QMS is lighting up Perth’s Kwinana Freeway with two new back-to-back landmark digital billboards aptly named ‘The Kwins’.
QMS operates outdoor advertising on the Kwinana Freeway and adjoining Forrest Freeway with 16 traditional, large-format billboards.
Together, ‘The Kwins’ impact over 1.2 million contacts per month, capturing both affluent getaway travellers journeying to popular tourist destinations south of Perth such as the Margaret River as well as locals commuting between key regional hubs such as Mandurah, Bunbury, Albany and Busselton.
Inaugural advertisers on ‘The Kwins’ include AMEX, Ladbrokes and Nissan.
QMS chief executive John O’Neill said: “As a business, we are well and truly paving the way as leaders in digital out of home, and we are so proud to be the only supplier that can effectively reach Perth’s southern region with the launch of The Kwins.
“As the first digitals to be launched on this major arterial, the pair represent an important milestone in our digital rollout throughout WA.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]